“…Numerous psychological and economic studies have demonstrated that multiple factors can have an impact on choice, such as past experience (Jahfari, Theeuwes, & Knapen, 2020;Kwon, & Adaval, 2018;Weiss-Cohen, Konstantinidis, Speekenbrink, & Harvey, 2018), unconscious thought (Nieuwenstein et al, 2015), motivation (Xin, Xu, Aleman, Luo, & Feng, 2020;Zhang, & Feng, 2019), and cognitive load (Deck, & Jahedi, 2015;Vogels, Krahmer, & Maes, 2015). Recent studies have shown that choice can even be postdictively biased by an event presented later (e.g., a circle turning red) (Bear & Bloom, 2016;Bear, Fortgang, Bronstein, & Cannon, 2017).…”