Consumers are increasingly interested in the authenticity and traceability of food products. This review aims at describing the principles of NMR Position‐Specific Isotopic Analysis and the applications and perspectives for aroma‐chemical authentication. Vanillin is an excellent example since, owing to its organoleptic qualities; it is undoubtedly one of the most used aroma‐chemicals in food, confectionery, beverages, perfumery, cosmetics and pharmaceutical industries. 2H‐NMR was first used, but it required several hours of spectrometer time and fairly large sample amounts. 13C NMR enabled the reduction of both the experimental time and the needed quantity of vanillin. Recent developments will soon make the analysis of vanillin possible in manufactured products. Copyright © 2016 John Wiley & Sons, Ltd.