Quinone methides were produced in aqueous solution by photochemical dehydration of o-hydroxybenzyl alcohols (o-HOC 6 H 4 CHROH; R = H, C 6 H 5 , 4-CH 3 OC 6 H 4 ), and flash photolytic techniques were used to examine their rehydration back to starting substrate as well as their interaction with bromide and thiocyanate ions. These reactions are acid-catalyzed and show inverse isotope effects (k H+ /k D+ < 1), indicating that they occur through preequilibrium protonation of the quinone methide on its carbonyl carbon atom followed by rate-determining capture of the benzyl carbocations so formed by H 2 O, Br -, or SCN -. With some quinone methides (R = C 6 H 5 and 4-CH 3 OC 6 H 4 ) this acid catalysis could be saturated, and analysis of the data obtained in the region of saturation for the example with R = 4-CH 3 OC 6 H 4 produced both the equilibrium constant for the substrate protonation step and the rate constant for the rate-determining step. Energy relationships comparing the quinone methides with their benzyl alcohol precursors are derived.