Intraindividual Conflicts Reduce the Polarization of Attitudes
Kai Sassenberg,
Kevin Winter
Abstract:Societies are increasingly divided about political issues such as migration or counteracting climate change. This attitudinal polarization is the basis for intergroup conflict and prevents societal progress in addressing pressing challenges. Research on attitude change should provide an answer regarding how people might be persuaded to move away from the extremes to take a moderate stance. However, persuasive communication often most strongly affects those who hold a moderate attitude or are undecided. More im… Show more
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