Pineapple (
Ananas comosus
(L.) Merr.) is the third most important tropical fruit in world production after banana and citrus. Despite its commercial importance, only recently have reports on successful transformation been reported. This chapter puts these achievements in perspective with the strengths and limitations of both conventional and transgenic breeding, especially with regard to Smooth Cayenne—the cultivar that dominates world trade in processed products. Pineapples can be transformed by either particle bombardment or
Agrobacterium
‐mediated gene delivery, and an account of transgene design, regeneration procedures, selection methods, and analyses of transgenic plants are given. A full account of biosafety considerations is also documented and should be of use to those researchers planning field trials with transgenic plants. Finally, the future of pineapple transgenic research is considered from both potential new genes that will be required for more profitable, sustainable production and from a consumer perspective. Obstacles in the road ahead are also discussed.