Interviews, Standardized

Abstract

Quantitative interviewing is one of the major data collecting methods and thus has great importance in intercultural communication research. Under certain circumstances, quantitative surveys can produce representative results. As the questionnaire is central to ensure the quality of the whole interview, it is crucial to consider the cognitive answering process and the effects and errors that may go along with it. In intercultural communication research, questions of equivalence and comparability have to be considered. Interviews can be administered personally (face‐to‐face interview), via telephone, or as a self‐administered questionnaire. All modes might be supported by use of a computer, for instance as a CATI interview or a Web survey.