“…Language about failing continues in the postpartum: Lactation failure includes (a) failure of the breasts to produce adequate milk, (b) failure to thrive in the infant, and (c) failure of the mother to achieve her preset goal for duration of lactation (Lawrence & Lawrence, 2015; Lee & Kelleher, 2016; Osborn, 2016; Sriraman, 2017). This sense of failure can be compounded if a new mother finds that breastfeeding, which she believed would be easy, natural, and enjoyable, instead is difficult, painful, or unpleasant (Borra et al, 2015; Flaherman & Von Kohorn, 2016; Gregory, Butz, Ghazarian, Gross, & Johnson, 2015; Niela-Vilén, Axelin, Melender, & Salanterä, 2015; Porter, 2015).…”