Intertextuality and business communication textbooks: Why students need more textual support

Digital Business Discourse

“…Business interaction and the rhetorical features used in international business letters have been studied by such authors as Bargiela-Chiappini and Nickerson (2002), Bremmer (2008), Carrió-Pastor and Muñiz-Calderón (2010a, 2010b, Flowerdew and Wan (2010), Nickerson (2005), Okamura and Shaw (2000), Pinto dos Santos (2002), and Yeung (2007). Although business communication has been the focus The study of the rhetorical moves undertaken by Indian businesspeople when communicating digitally in English as a foreign language is addressed here to show that the linguistic backgrounds of the speakers play an important role in communication.…”

6. Genre analysis

“…Methodology for genre system analysis is quite varied and includes, for example, interview and text analysis (Tardy 2003), survey research (Hyon and Chen 2004), citation analysis (Thompson 2005), intertextual analysis (Flowerdew and Wan 2006), ethnographic analysis (Scollon et al 1999), textbook analysis (Bremner 2008), and corpus-based analysis (Swales 2004). …”

‘The Snowball of Emails We Deal With’: CCing in Multinational Companies

“…As recent work has pointed out, the volatility of the email genre is evidenced in its intertextual nature (Bremner, 2008;Gimenez, 2014a;Ho, 2011a;Kankaanranta, 2006;Warren, 2009Warren, , 2016 and its concurrent use alongside other modes of communication (Cameron & Webster, 2011;Gimenez, 2014a). With regard to the former line of research, emails inherently consist of multiple links to other communication tasks and events that are carried out concurrently in business transactions.…”