Intertextual satire in media discourse

Abstract

The paper investigates intertextual satire in media discourse from the cognitive linguistic perspective. Within the frameworks of conceptual blending theory and the theory of precedent-related phenomena, we examine the cognitive processes of producing and understanding intertextual satire. By modelling conceptual integration networks, we aim to specify the cognitive mechanisms and operations involved in decoding intertextual satirical articles, drawing on examples from Private Eye magazine. The study demonstrates that the basic cognitive mechanism involved in creating intertextual satire is blending, and, in contrast to ironic utterances, which involve two contexts, in intertextual satire one and the same scenario unfolds in three contexts: real, fictional, and satirical. Thus, the blend that occurs as a result of combining real and fictional scenarios is verbalised and obvious to the recipient. The emergent structure, based on the blend, represents the intended (non-verbalised) meaning of intertextual satire, namely indirect criticism of the real situation under focus.