Abstract:Flexible pricing plans are commonly observed in service industries. In this article, we argue that the presence of flexible pricing plans can be attributed to consumers being boundedly rational -these consumers do not always select the best available option; rather, they select better options more often. In our model, the seller faces consumers who are heterogeneous in their degrees of intertemporal inconsistencytheir ultimate actions can be different from their intended actions. We show that, in response to t… Show more
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