Intersectional political consumerism: Re-examining consumer strategies of The Woodlawn Organization and Jobs or Income Now during the Chicago Welfare Rights Era
Abstract:The study utilizes 18 archival primary source collections related to the Welfare Rights Movement, using both open and focused coding to perform content analysis of 3300 documents. By extending Zygmunt Bauman’s theory of the “flawed consumer” to incorporate intersectionality, this article offers an intersectional analysis of political consumerism, which reveals two dimensions of political consumerism: (1) community-based and (2) commercial-based. Findings reveal that while Black, male-dominated capitalist-promo… Show more
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