interrelationship between the factors influencing retail selection behavior and FMCG market network

Abstract

From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making

Factors Affecting the Consumer Behaviour of Gluten Sensitive Consumers – A Pilot Study

“…In terms of the analysis of consumer behaviour, the meaning of culture is no other than a set of positions, opinions, virtues and traditions that coordinate consumer behaviour. Many definitions of culture are known, but from the point of view of consumer behaviour analysis, the following can be accepted: Culture is the set of learned convictions/beliefs, values and customs that control the behaviour of consumers in a given society (Hofmeister-Toth, 2014;Penzes & Polya, 2019;Csiszarik-Kocsir et al, 2021;Di Giulio et al, 2022;Sudaryanto et al, 2022). Social stratification is a society's categorization of people.…”

“…However, not all products, services and brands are attractive to all classes. (Hofmeister-Toth, 2014;Penzes & Polya, 2019;Csiszarik-Kocsir et al, 2021;Di Giulio et al, 2022;Sudaryanto et al, 2022) Within society, people gather in certain groups whose members have the same vision, perception, values and similar habits in the field of consumption. In particular, reference groups play a prominent role in consumer behaviour.…”

“…Based on this, we distinguish two groups: the aspirational group, which people want to be a part of, and the dissociating group, which people do not want to be a part of, as they reject, its values and behaviour. (Hofmeister-Toth, 2014;Penzes & Polya, 2019;Kotler & Keller, 2020;Csiszarik-Kocsir et al, 2021;Di Giulio et al, 2022;Sudaryanto et al, 2022) The individual's occupation also significantly affects consumption, as everyone will buy according to their occupation; for example, a manual worker buys work clothes and work shoes, and a lawyer prefers a suit and a briefcase. In addition to occupation, the choice of product is also determined by the individual's economic circumstances, as income strongly influences demand.…”

“…Occupation contributes to social stratification, and often, coworkers can also be treated as reference groups. (Penzes & Polya, 2019;Csiszarik-Kocsir et al, 2021). In addition to the factors mentioned thus far, personal influence is also very authoritative since one's personality and habits are shaped by everyone else who surrounds the individual.…”

“…Consumer habits may differ within the family, so any member of the family can have a say in the purchase decision. (Hofmeister-Toth, 2014;Penzes & Polya, 2019;Penzes & Polya, 2019;Di Giulio et al, 2022;Sudaryanto et al, 2022). The group of psychological factors influencing consumer behaviour includes perception, learning, motivation, personality and attitude.…”