2016
DOI: 10.1007/s11575-015-0273-4
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Interpretive Frames as the Organization’s “Mirror”: From Espoused Values to Social Integration in MNEs

Abstract: Many multinational enterprises (MNEs) seek to strengthen their competitive positions through internal integration. Socialization is a key integration mechanism to leverage advantages spread across MNEs'

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Cited by 20 publications
(31 citation statements)
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“…Making such values explicit allows obvious contradictions between espoused values and the actions of organizations to be exposed, while employees, customers and other stakeholders may self-select on the basis of their perceived congruence with the values (Grøgaard and Colman 2016;Jonsen et al 2015). The case of US Energy conglomerate Enron, which filed for bankruptcy in 2002, was a notorious example of how the espoused values of an organization (in Enron's case these were Respect, Integrity, Communications and Excellence) were completely at odds with the values enacted by the organization in its daily operations (Kunen 2002;Lencioni 2002).…”
Section: Organizational Valuesmentioning
confidence: 99%
“…Making such values explicit allows obvious contradictions between espoused values and the actions of organizations to be exposed, while employees, customers and other stakeholders may self-select on the basis of their perceived congruence with the values (Grøgaard and Colman 2016;Jonsen et al 2015). The case of US Energy conglomerate Enron, which filed for bankruptcy in 2002, was a notorious example of how the espoused values of an organization (in Enron's case these were Respect, Integrity, Communications and Excellence) were completely at odds with the values enacted by the organization in its daily operations (Kunen 2002;Lencioni 2002).…”
Section: Organizational Valuesmentioning
confidence: 99%
“…This study defined green value endorsement as a group of consumers that are eager to express shared values and have the drive to participate with collective goals [12,19]. These consumers have specific values and present a well-developed value identity as distinguishers [20]. Value endorsement represents loyalty marketing and commitment management among marketing practitioners [8,21].…”
Section: Introductionmentioning
confidence: 99%
“…The traditional marketing literature emphasizes a single pathway of value endorsement process; that is, a business' espoused value promotes green endorsement through value interpretive frames that lead to social integration, which are the main outcomes of marketing [20,25]. Therefore, green enterprises actively enhance the environmental value of enterprises and seek the value integration mechanism of value interpretive frames to create the green value endorsement of innovators and early users [16].…”
Section: Introductionmentioning
confidence: 99%
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