League tables are often used to compare universities and are increasingly becoming the focus for the selection of universities by national and international students. Yet, there can be little separating all but the top universities, and hence small changes in weighting for the component elements of a survey can greatly influence the results, leading to significant influences on future student recruitment and financial sustainability of institutions, (Denson et al., 2010; Hou et al., 2012; Fielding et al., 2010). The National Student Survey (NSS), which is a major source of data for UK league tables, is completed by students in their final year of study at all publically funded Higher Education Institutions in England, Wales, Northern Ireland and the majority in Scotland. It asks for twenty-two statements to be considered. An apparent lack of definition of words within statements, however, led to the pilot study which is the focus for this Short Notice. An opportunity sample of thirty final-year students on a Bachelor of Arts Primary Education course were invited for interview to explore how they had interpreted key words within statements from the NSS and how they allocated the levels of agreement such as 'mostly agree' and 'disagree'. Following transcription two key themes emerged: The different interpretations students had of words within the survey statements. The disproportionate impact that critical incidents can have on a survey which requires responses spanning 'a course as a whole'.