“…Work by other groups highlights the potential unintended consequences of presenting information in a way that is not understandable. For example, a recent survey of adults presented with cancer surgery outcome data displayed in a fashion typical of outcome reports (designed without patient input) demonstrated that almost half of those surveyed said they would switch surgeons, when the data did not in fact show any clinically or statistically meaningful differences between the surgeons [14]. Lack of understanding of reported data has been hypothesized to be one reason why public reporting initiatives in and of themselves may not necessarily translate into improvements in overall outcomes (eg, through steering patients toward highperforming centers) in fields where reporting efforts have been in been in place for longer periods of time [15,16].…”