“…There have been numerous explanations of the bases of attraction, including social equity (Bersheid & Walster, 1969), positive reinforcement (Byrne, 1971;Byrne & Krivonos, 1976), relational differences (Berger, Weber, Munley, & Dixon, 1980), attribution processes (Regan, 1978), attitude similarity (Sunnafrank, 1983), among other factors (see Clatterbuck, 1980). We propose that interpersonal attraction can be viewed as a perceptual outcome of communication (see, also, Berg & Archer, 1983;Clatterbuck, 1980;Gilbert, 1976;McCroskey, Hamilton, & Weiner, 1974;Sunnafrank, 1984) and that perceptions of competence (appropriateness and effectiveness) are strongly associated with attractiveness, This proposition is not entirely new (see, for example, Cupach & Spitzberg, 1983;Hosman & Tardy, 1980), although the precise nature of this relationship is not clear (Glasgow & Arkowitz, 1975).…”