Interpersonal Effects on Consumer Demand in Economic Theory and Marketing Thought, 1890-1950

Mason, Roger

doi:10.1080/00213624.1995.11505713

Cited by 32 publications

(25 citation statements)

References 27 publications

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“…According to Mason (1995), the appeal of institutional theory to marketing thinkers was its rejection of methodological individualism and admiration for the work of Veblen (1925) who, observing the impact of fashions and conspicuous consumption, recognized the interpersonal nature of consumption. Vargo and Lusch (2004) argue that in the new marketing logic, 'skills and knowledge are the fundamental unit of exchange .…”

Section: An Institutionalist Interpretation Of Pricingmentioning

confidence: 98%

Pricing in a Service Sector Context: Accounting and Marketing Logics in the Hotel Industry

Mattimoe

Seal

2011

European Accounting Review

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The paper analyses hotel room pricing via an application of institutional economic theory. The institutional framework considers the impact of accounting and marketing templates that help hotel managers make sense of complex pricing decisions. From an institutional perspective, the spread and implementation of these templates is influenced by specific historical factors and may be subject to path dependency. The institutional theory is applied to a case study using a pragmatic constructivist methodology. The case site revealed that whilst long run cost structures are important in locating the market niche of the business and that hotels use conventional cost control techniques, costs play relatively little role in price determination with a dominant role for marketing templates that concentrate on revenue management. The study suggests how the synthesis between institutional economics and pragmatic constructivism offers a research framework that could be replicated in further studies.

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Section: An Institutionalist Interpretation Of Pricingmentioning

confidence: 98%

Pricing in a Service Sector Context: Accounting and Marketing Logics in the Hotel Industry

Mattimoe

Seal

2011

European Accounting Review

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“…The main reasons for this were methodological-no theory can be all-encompassing-and also he did not think this was a widespread phenomenon (see also Bianchi 2010). Although a number of authors, such as Cunynghame (1892) and Foley (1893), clearly pointed out this lack concerning status-driven consumption, Marshall effectively ignored these criticisms and did not analyze the issue further in subsequent editions of his Principles (see also Mason 1995). Although a number of authors, such as Cunynghame (1892) and Foley (1893), clearly pointed out this lack concerning status-driven consumption, Marshall effectively ignored these criticisms and did not analyze the issue further in subsequent editions of his Principles (see also Mason 1995).…”

Section: Pareto Marshall and The Marginalization Of Interdependmentioning

confidence: 99%

The History of Attitudes Towards Interdependent Preferences

Drakopoulos¹

2012

J Hist Econ Thought

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The notion of interdependent preferences has a long history in economic thought. In its general form, it can be found in the works of authors such as Hume, Rae, Genovesi, Smith, Marx, and Mill, among others. In the twentieth century, the idea became more widespread mainly through the works of Veblen and Duesenberry. Recently, an increasing number of theorists are interested in issues such as reference income, relative consumption, and positional goods, which are all based on the concept of interdependent preferences. However, such preferences were never part of the corpus of orthodox theory. For instance, although Pareto and Marshall were aware of their existence, they did not advocate their incorporation into orthodox economic theory. This paper argues that the structure of mainstream economic methodology and the challenging theoretical implications of adopting interdependent preferences were two possible reasons for the mainstream rejection. The discussion includes the more recent orthodox attitudes towards such preferences.

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“…The "snob effect" takes into consideration the consumer's personal and emotional desires when purchasing or consuming branded conspicuous products, but it also influences and is influenced by the behavior of others (Mason, 1995). Research reveals that a perceived limited supply of products actually improves consumers' evaluation of a product (Amaldoss & Jain, 2005).…”

Section: Uniquenessmentioning

confidence: 99%

Antecedents of Conspicuous Consumption in Decision-Making Process Using AHP

P¹

2018

CMR

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The purpose of this research is to determine the antecedents that influence conspicuous consumption in the decision-making process of low-income consumers. The research methods used include a literature review, in-depth interviews, and focus groups. Four interdisciplinary antecedents that influence conspicuous consumption were identified: socio-psychological (societal hierarchy, situational occurrence); brand features (management-controlled, external factor); consumer behavior (product uniqueness, bandwagon); and marketing associates (high involvement, opinion leader). The research techniques were an analytic hierarchy process and an interview questionnaire. Opinions from 200 respondents were collected and analyzed in Mumbai, India. Marketing associates were found to be the most important antecedent, followed by socio-psychological antecedents. Based on these results, it is recommended that researchers, policy makers, and marketing directors share these insights with academic and marketing researchers. Opinion leaders also play a vital role in influencing the decision-makers in conspicuous consumption among lowincome consumers.

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Interpersonal Effects on Consumer Demand in Economic Theory and Marketing Thought, 1890-1950

Cited by 32 publications

References 27 publications

Pricing in a Service Sector Context: Accounting and Marketing Logics in the Hotel Industry

Pricing in a Service Sector Context: Accounting and Marketing Logics in the Hotel Industry

The History of Attitudes Towards Interdependent Preferences

Antecedents of Conspicuous Consumption in Decision-Making Process Using AHP

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