“…For example, a pair of close friends is an instance of a relational type factor, and a demand is a kind of a tactic factor. Factors correspond to both objective elements and mental representations of social reality: Objectively, many interactions share the same classes of factors (e.g., contexts, tactics), but specific instances (e.g., doctor visit, request) vary across conversations; mentally, however, people hold the basic classes of factors and can even have similar representations of a specific instance, especially if they are from similar speech communities (Aarts & Dijksterhuis, 2000;Berger, 2005Berger, , 2007Coulmas, 1981). Factors are similar to features (Greene, 1997;Meyer, 1997;Wilson, 1990), cues (Berger & Kellermann, 1994), concepts (Schank & Abelson, 1977), and dimensions (Cody, Canary, & Smith, 1994).…”