Interneto svetainių kokybės vertinimo ypatumai

Ruževičius, Juozas; Guseva, Natalija

doi:10.15388/ekon.2006.17582

Cited by 4 publications

(8 citation statements)

References 0 publications

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“…Researchers (Ružkevičius, Guseva, 2006 Relevance. As it was mentioned earlier in the definition of content marketing, it is visible that content has to be relevant.…”

Section: Content Marketing Conceptmentioning

confidence: 99%

“…Reliability is one of the key elements of high quality content. In order to ensure reliability, companies should carefully evaluate data processing procedures and use appropriate techniques (Ružkevičius, Guseva, 2006). Information provided by a company must be reliable and adequate.…”

Section: Content Marketing Conceptmentioning

confidence: 99%

“…Some authors (Rowley, 2008;Wulf et al, 2006;Ružkevičius, Guseva, 2006) focus on the content and information quality as one of the factors determining the attractiveness of websites or other virtual products to the consumer that afterwards can affect consumer confidence, satisfaction and loyalty. Unique and valuable content starts to be a priority task for enterprises (Gagnon, 2014; Creamer, 2012; Rose, 2014) that aim to attract the attention of consumers.…”

Section: Introductionmentioning

confidence: 99%

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Content marketing elements and their influence on search advertisement effectiveness: theoretical background and practical insights

Pažėraitė¹,

Repovienė²

2016

MOSR

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Content marketing elements and their influence on search advertisement effectiveness: theoretical background and practical insights Nowadays when internet marketing is on the wave, marketing experts recognize the importance of content; content marketing becomes a new field in marketing research. This paper provides a theoretical analysis, which ends up with a theoretical model of the content marketing influence on search system advertisement. Conclusions, practical insights and future development research directions are presented as well.

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“…Researchers (Ružkevičius, Guseva, 2006 Relevance. As it was mentioned earlier in the definition of content marketing, it is visible that content has to be relevant.…”

Section: Content Marketing Conceptmentioning

confidence: 99%

Section: Content Marketing Conceptmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Content marketing elements and their influence on search advertisement effectiveness: theoretical background and practical insights

Pažėraitė¹,

Repovienė²

2016

MOSR

View full text Add to dashboard Cite

show abstract

“…One of the elements of CM that has been confirmed by several researchers is the quality of the content, indicating the numerous features that CM marketers should focus on if their content is to have a desirable effect on the consumer (Schuinanii et al, 2014;Creamer, 2012;Abel, 2014;Gagnon, 2014;Wolfe, 2010;Guseva, 2006). Such features can be considered a separate element of content marketing.…”

Section: Content Marketing Conceptmentioning

confidence: 99%

Does Content Marketing Have a Different Impact on the Stages of Consumer Behavior? An Applied Study on the Saudi Women Consumer During COVID-19 Pandemic

Hasnin,

Subaie,

Dugaishem

et al. 2024

IJMS

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This paper aims to investigate the impact of content marketing on consumer behaviour and whether the effect of content marketing changed at each stage during the COVID-19 pandemic in Saudi Arabia. The scales were prepared based on the theoretical study and the literature to test the hypotheses. An electronic questionnaire was disseminated among 384 Saudi females. The results showed that there was a varying effect of content marketing on each stage of the purchasing behaviour of Saudi female consumers during the pandemic. The results show the existence of an effective relationship between content marketing and the stages of feeling the need, the product stage, awareness, and information search. In addition, the results show that there is a relationship between content marketing and the stages of attention and interest, the evaluation stage, and the purchase stage.

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“…Many factors influence quality of life, i.e. physical, spiritual and health state, independence level, social relationship with the environment and others (Bagdoniene, 2000;Ruzevicius, 2006). Despite projected rapid population ageing in Nigeria, limited attention has been given to attitude towards ageing among the Nigerian people.…”

Section: Introductionmentioning

confidence: 99%

Attitude to Ageing As a Predictor of Subjective Health and Quality of Life Among Older People in Delta State, Nigeria

Ezegbe¹,

Oriehi²,

Okika³

et al. 2019

GJHS

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OBJECTIVE: The study investigated attitude to ageing as a predictor of subjective health and quality of life among the older people in Ika South Local Government Area, Delta State. Three research questions guided the study. METHOD: The population of the study comprised 6,670 older people 3,323 males and 3347 females in Ika South Local Government Area of Delta State. The sample size of the study is 667 older people in Ika South Local Government Area of Delta State. A multi-stage random sampling technique was used to get the sample size for the study. Two stages of selection were used in order to draw the sample for the study. For the first stage, simple sampling technique was used to draw 11 communities out of 22 communities in the study area. In second stage 10% of the study population was used. The questionnaires were validated by two experts from guidance and counselling and one from measurement and evaluation. Reliability of the instrument was determined using Cronbach Alpha method reliability estimate. Copies of the questionnaire were administered directly to the respondents. Linear regression was used for the data analysis. RESULTS: The finding of the study revealed that older people of Ika South Local Government Area maintains positive attitude to ageing, that attitude to ageing is not a predictor of subjective health among older people of Ika South Local Government Area and attitude to ageing does not significantly predict quality of life among people of Ika South Local Government Area. CONCLUSION: Based on the finding of the study, government and professional guidance counsellors should make use of the information generated from the study to organize workshop training for older people on what constitute subjective health quality of life and what constitute positive attitude to ageing. 

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Interneto svetainių kokybės vertinimo ypatumai

Cited by 4 publications

References 0 publications

Content marketing elements and their influence on search advertisement effectiveness: theoretical background and practical insights

Content marketing elements and their influence on search advertisement effectiveness: theoretical background and practical insights

Does Content Marketing Have a Different Impact on the Stages of Consumer Behavior? An Applied Study on the Saudi Women Consumer During COVID-19 Pandemic

Attitude to Ageing As a Predictor of Subjective Health and Quality of Life Among Older People in Delta State, Nigeria

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