Internet users’ intention to purchase air travel online: an empirical investigation

Athiyaman, Adee

doi:10.1108/02634500210431630

Cited by 56 publications

(45 citation statements)

References 14 publications

(10 reference statements)

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“…Athiyaman [33] pointed out that the subjective norm refers to one's perception of social pressure to perform or not to perform the behavior under consideration. Consumers' confidence in halal product is shaped by numerous factors.…”

Section: Subjective Norm and Consumer Confidencementioning

confidence: 99%

The Direct Effects of Halal Product Actual Purchase Antecedents among the International Muslim Consumers

Omar¹,

Mat²,

Imhemed³

et al. 2012

ECONOMICS

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This study investigates the direct effects of purchase intention and consumer confidence towards halal product actual purchase based on Theory of Planned behavior (TPB). Four antecedents of actual purchase are identified: purchase intention (4 items), consumer confidence (7 items), perceived behavioral control (7 items), subjective norm (7 items) and actual purchase (8 items). Using primary data collection method, 200 questionnaires were distributed to target respondents comprising of international graduate students studying at five universities in Malaysia. The responses collected were 120 completed questionnaires representing 60% percent response rate. The data were analyzed using Structural Equation Modeling (SEM) via AMOS 18. This study proposes four direct causal effects and two mediating effects in the structural model. The findings indicate that the TPB is a valid model in the prediction of actual purchase of halal products. Goodness of fit for the revised structural model shows adequate fit. Two of the hypotheses are substantiated: subjective norm is found to be positively related to confidence (β= 0.400, CR=2.302, P<0.021), and perceived behavioral control was also positively related to the intention (β= 0.831, CR=3.958, P<0.001). The paper extends the understanding of TPB to newly emerging contexts such as halal products usage intentions and confidence.

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Section: Subjective Norm and Consumer Confidencementioning

confidence: 99%

The Direct Effects of Halal Product Actual Purchase Antecedents among the International Muslim Consumers

Omar¹,

Mat²,

Imhemed³

et al. 2012

ECONOMICS

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show abstract

“…Purchase is made only if benefits are more than the risks. Aithyaman (2002) found that most of the customers have a more positive attitude towards purchasing air tickets from travel agents than from online portals. He further argued that customers could be motivated to purchase air tickets online if it is communicated to them that by purchasing tickets online they can save time and money.…”

Section: Introductionmentioning

confidence: 97%

The Interrelationship of Personal Variables, Website Characteristics and Trust in Online Travel Portals

Ganguly¹,

Dash²,

Cyr

2011

Tourism Recreation Research

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Lack of trust in online transactions has been dted, by scholars in the past, as the main reason for the dislike of online shopping. The objective of this paper is to develop a framework for studying the influence of website characteristics on Trust in online travel portals and empirically validate it. In the first phase, a causal model is developed in which the relative importance attached to the different website characteristics, to generate trust in online travel portals, are identified. In the next phase, a set of models has been proposed, that focus on the customers' personal variables, ie., demographic and psychographic-that moderate the relationship between these antecedents of trust, and trust. Our empirical model offers insights into the relative importance of the website characteristics contributing to trust in travel portals across customers of varying psychographic and demographic values in India.

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“…Our results are different from those of previous research (e.g., Moore & Benbasat, 1991;Venkatesh & Davis, 2000;AbuShanab & Pearson, 2007;Martins et al, 2014), because our sampling targets are experienced users. Researchers have indicated that people emphasize on various benefits when using a VC to search for cosmetic products (e.g., Athiyaman, 2002;Dholakia, Bagozzi, & Pearo, 2004). When members are familiar with a VC or when information is transparent, they will not rely on the social benefits of participation and group referent but on other benefits, such as saving in time and effort.…”

Section: Discussionmentioning

confidence: 99%

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

Yang

Chen

2017

IJIKM

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Aim/PurposeThis study uses a cosmetic virtual community (VC) as the research context and the UTAUT model as the theoretical structure aim to explore factors affecting the re-usage intentions of VC members. BackgroundThe Internet use rate of VC was up to 50%, thereby implying that VC gained the attention of Internet users. Therefore, operating a VC will be an effective way to communicate with customers. However, to maintain an existing member is more efficient than creating a new one. As such, understanding determinants of VC members' re-use intentions becomes important for firms. MethodologyThrough an online survey, 276 valid responses were gathered. The collected data were examined by performing confirmatory factor analysis, structural equation modelling procedures, as well as the moderator analysis. ContributionThis study shows the importance in the context of online cosmetics-related VC, which was rarely explored before. We provide issues for future research, despite the accumulated academic literature related to UTAUT and VC. Findings Results show that only performance expectancy and social influence significantly affecting re-usage intentions and only gender has moderating effects on the path from performance expectancy to VC re-use intention and from trust to VC re-use intention. Recommendations for PractitionersThis study found that users emphasized performance expectancy most of all. A cosmetic product-related VC should introduce products abundantly, offer useful information, and help people accomplish tasks quickly and productively. Re-usage Intentions of Virtual Communities 18 Recommendation for ResearchersFuture researchers may use our findings to conduct further positivist research in the area of social influence using different subjects and research contexts.

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Internet users’ intention to purchase air travel online: an empirical investigation

Cited by 56 publications

References 14 publications

The Direct Effects of Halal Product Actual Purchase Antecedents among the International Muslim Consumers

The Direct Effects of Halal Product Actual Purchase Antecedents among the International Muslim Consumers

The Interrelationship of Personal Variables, Website Characteristics and Trust in Online Travel Portals

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

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