2016
DOI: 10.1016/j.jretconser.2016.07.002
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Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices

Abstract: Drawing on practice theory, this paper develops an understanding of the interrelationships between where and when consumers shop (the internet, stores, and their preferred retailers), and what they purchase (via the internet and in-store). Ethnographic case studies are presented of two consumers' internet and store-based shopping practices and how these intersect with their everyday lives, using data generated from multiple, complementary methods over an eighteen-month period. To this end, the paper contribute… Show more

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Cited by 76 publications
(62 citation statements)
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References 70 publications
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“…However, it is worth emphasising that much of the transport research in this area is relatively recent and limited with respect to psychological elements, being focused primarily on how to 33 model behaviour more completely and accurately. By contrast, Elms, Kervenoael and Hallsworth (2016) approached this question qualitatively, using an 18-month in-depth ethnographic study of a small group of atypical online grocery buyers in the UK. They found ideographic motives for disliking shopping-trips but indicate that 'click and collect' services can address some of these.…”
Section: Mobility Substitutionmentioning
confidence: 99%
“…However, it is worth emphasising that much of the transport research in this area is relatively recent and limited with respect to psychological elements, being focused primarily on how to 33 model behaviour more completely and accurately. By contrast, Elms, Kervenoael and Hallsworth (2016) approached this question qualitatively, using an 18-month in-depth ethnographic study of a small group of atypical online grocery buyers in the UK. They found ideographic motives for disliking shopping-trips but indicate that 'click and collect' services can address some of these.…”
Section: Mobility Substitutionmentioning
confidence: 99%
“…Barriers to online grocery shopping included the inconvenience of waiting for deliveries, delivery fees, orders not being filled appropriately, and inappropriate or inadequate substitutions (54)(55)(56)58,59) . In addition, consumers tend to be less price-sensitive and are less likely to comparison shop when in the online v. in-store environment (62) .…”
Section: Motivations For Adoption Of Online Grocery Shoppingmentioning
confidence: 99%
“…As with Wal‐Mart in Germany, unfamiliar products imported by TNCs from overseas leave local consumers 100% reliant on trust in the retailer's judgement. Meanwhile, Aldi and Lidl in the UK overcame the “tyranny of choice” (Elms, de Kervenoael, & Hallsworth, ) of the vast hypermarket format with their smaller stores focusing on a narrow but keenly‐priced range. Geographers Wood and Reynolds () reveal analysis that can offer insights on the performance of now‐popular smaller stores.…”
Section: A Note On Local Product Supplymentioning
confidence: 99%