Internet of Things Business Models

Abstract

Almost all businesses are aware of the potential gains that the Internet of Things (IoT) has to offer, they are unsure of how to approach it. This article proposes a business model that builds on Holler et al., (2014) [1]. The model consists of three dimensions: "Who, Where, and Why". "Who" describes collaborating partners, which builds the "Value Network". "Where" describes sources of value co-creation rooted in the layer model of digitized objects, and "Why" describes how partners benefit from collaborating within the value network. With the intention of addressing "How", the proposed framework has integrated the IoT strategy category, tactics, and value chain elements. The framework is then validated through the case studies of some successful players who are either the Awardees of the IoT Award 2014 or the ICT Award 2015 of Hong Kong.

Componentes Dos Modelos De Negócio Para Iot Na Área De Desenvolvimento De Produtos

“…Em uma definição mais prática, os modelos de negócio podem ser entendidos como um modelo tridimensional que envolve colaboradores, redes de contato, ações táticas, entradas, serviços/processamento/embalagem, benefícios, estratégias e conteúdo/informações de produto (CHAN, 2015). E como conceito mais voltado à IoT, pode-se entender que é uma construção de blocos que são relevantes em IoT e identificação da importância da construção desses blocos (DIJKMAN et al, 2015).…”

Data Analysis Services Related to the IoT and Big Data: Potential Business Opportunities for Third Parties

“…The barriers to entry for smaller and more innovative competitors will be lower as a result of the developments in technologies [4]. Improvements in market and customer intelligence in every sector, gained by unlocking the insights available from Big Data, will support entrepreneurial activity [7]. New business start-ups will be attracted by the possibility of strategizing more precisely while reducing the level of uncertainty for their decision-making [7].…”

“…Improvements in market and customer intelligence in every sector, gained by unlocking the insights available from Big Data, will support entrepreneurial activity [7]. New business start-ups will be attracted by the possibility of strategizing more precisely while reducing the level of uncertainty for their decision-making [7]. Smaller businesses will be able to compete more effectively with larger, more-established firms because of the enhanced information and their ability to react more quickly and efficiently to changes in the market [7].…”

“…The historic and real-time data generated through supply chains, production processes and customer behavior provide a host of opportunities to generate wealth when properly analyzed to reveal valuable insights [9]. The main categories of organizations that can benefit from Big Data analytics include manufacturing, retail, central government, healthcare, telecommunications, and banking [7,9].…”

“…New business start-ups will be attracted by the possibility of strategizing more precisely while reducing the level of uncertainty for their decision-making [7]. Smaller businesses will be able to compete more effectively with larger, more-established firms because of the enhanced information and their ability to react more quickly and efficiently to changes in the market [7]. To prepare for these changes, managers should begin to collect more data, recruit and retain the best digital talent, retrain existing staff and plan how to restructure the organization [4].…”