2021
DOI: 10.1016/j.sintl.2021.100122
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Internet of Behaviours (IoB) and its role in customer services

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Cited by 42 publications
(11 citation statements)
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“…Its goal is to better understand data that will facilitate better product development and promotion, focusing more on evolving human psychology [253]. Javaid et al [254] posited that the inception of IoB can change the dynamics of product or service design, marketing, and customer services due to its ability to understand and modify consumer behaviors based on their comportment, tastes, and imaginations. Pinochet et al [255] analyzed the power of various "things" in IoT products in enhancing the purchase intention by improving the functional and emotional experience.…”
Section: Internet Of Behavior (Iob)mentioning
confidence: 99%
“…Its goal is to better understand data that will facilitate better product development and promotion, focusing more on evolving human psychology [253]. Javaid et al [254] posited that the inception of IoB can change the dynamics of product or service design, marketing, and customer services due to its ability to understand and modify consumer behaviors based on their comportment, tastes, and imaginations. Pinochet et al [255] analyzed the power of various "things" in IoT products in enhancing the purchase intention by improving the functional and emotional experience.…”
Section: Internet Of Behavior (Iob)mentioning
confidence: 99%
“…IoB can observe human behaviour, adjust itself, and influence human decisions implicitly and explicitly (Moghaddam et al, 2022). The development of IoB initiated the research and development of personal digital twin and cognitive digital twin (De Kerckhove & Saracco, 2021;Javaid et al, 2021;Stary, 2021). Extension IoB activities can have implications for creating knowledge as a service software (De Kerckhove & Saracco, 2021) in agricultural extension.…”
Section: B Digital Transformation In Agriculturementioning
confidence: 99%
“…Internet of Behaviors (IoB) is an aggregation of data containing valuable insights about user behaviors, desires, and expectations (Javaid et al, 2021). It is an extension of IoT where the interconnection of devices produces a vast amount of data.…”
Section: Internet Of Behaviors (Iob)mentioning
confidence: 99%