“…Some of the benefits include improvements in operational efficiency and revenue generation by integrating e-commerce into their value chain activities [5], access to wider range of markets [4,12,13,32], greater potential for partnership with suppliers and vendors [18,38], improved customer services [2,6,38], 24 * 7 accessibility [10,23], flexibility in administration and partnership [4], information update [3,33,38], lower transaction costs [2,7,25,38], product/service differentiation [4,6,19], ability to enter supply chain of larger companies [11,19], so on and so forth. Though adoption of EC provides various benefits as mentioned above and also, it has been widely acknowledged that the adoption of EC by businesses in developing countries is an important economic indicator of growth [26,40], many firms in the developing countries like India, China or South Africa still have not realized the potential benefits of EC.…”