Search citation statements
Paper Sections
Citation Types
Year Published
Publication Types
Relationship
Authors
Journals
The study is devoted to the description of the linguopragmatic potential of media texts in the context of the informational and psychological impact on the individual and collective addressee of mass information broadcasting. As the key modern form of text existence in the information space, a media text contains not only verbal elements that influence the audience through either spoken or written words, but also non-verbal ones, introduced through video, picture and various sound means other than speech. The combined combination of communicative means of linguistic and non-linguistic nature enhances the information-psychological impact on the audience by achieving a synergistic effect. Due to the fact that with the complex use of verbal and non-verbal means, the media text acquires such essential characteristics as polycode and multimodality, its analysis should take into account not only the linguistic proper, but also the extralinguistic aspects of communication. Modern media text has a complex communicative structure that combines a text, hypertext, dynamic (static) image and sound, and provides a non-linear, multi-channel, multi-layered and multidimensional perception of the embedded conceptual and stylistic meanings. The aim of the study is to analyze linguopragmatic characteristics of a media text as the primary form of the informational and psychological impact realization in the modern mass media discourse. Descriptive, synchronic, diachronic and functional methods of research, as well as methods of contextual and communicative-pragmatic analysis have been employed. As to the material, the study is based on the analysis of theoretical works by Russian and foreign linguists for the past 30 years. The authors concluded that the information-psychological impact is enhanced by the use of PR and advertising techniques in the media text and is largely based on their application.
The study is devoted to the description of the linguopragmatic potential of media texts in the context of the informational and psychological impact on the individual and collective addressee of mass information broadcasting. As the key modern form of text existence in the information space, a media text contains not only verbal elements that influence the audience through either spoken or written words, but also non-verbal ones, introduced through video, picture and various sound means other than speech. The combined combination of communicative means of linguistic and non-linguistic nature enhances the information-psychological impact on the audience by achieving a synergistic effect. Due to the fact that with the complex use of verbal and non-verbal means, the media text acquires such essential characteristics as polycode and multimodality, its analysis should take into account not only the linguistic proper, but also the extralinguistic aspects of communication. Modern media text has a complex communicative structure that combines a text, hypertext, dynamic (static) image and sound, and provides a non-linear, multi-channel, multi-layered and multidimensional perception of the embedded conceptual and stylistic meanings. The aim of the study is to analyze linguopragmatic characteristics of a media text as the primary form of the informational and psychological impact realization in the modern mass media discourse. Descriptive, synchronic, diachronic and functional methods of research, as well as methods of contextual and communicative-pragmatic analysis have been employed. As to the material, the study is based on the analysis of theoretical works by Russian and foreign linguists for the past 30 years. The authors concluded that the information-psychological impact is enhanced by the use of PR and advertising techniques in the media text and is largely based on their application.
Актуальность работы обусловлена интересом к изучению лингвопрагматических средств репрезентации здорового образа жизни в контексте интернет-лингвистики. Предметом анализа выступают структурносемантические, коммуникативно-прагматические, медийные и лингвостилистические средства англоязычных и русскоязычных интернет-сайтов фитнес-центров. В статье уделяется внимание сопоставительному анализу лингвопрагматических средств в англоязычной и русскоязычной лингвокультурах. Установлено, что прагматика интернет-сайтов фитнес-центров ориентирована на репрезентацию основных направлений здорового образа жизни среди населения, а лингвостилистические и медийные параметры исследуемого жанра отражают специфику дискурсивных практик компьютерно-опосредованной коммуникации. Адрес статьи: www.
The review aims to systematise scientific works in the field of linguistics for the 2000-2022 period devoted to the analysis of discursive practices of Internet communication and their characteristics. The review is novel in that it is the first to actualise the latest data obtained by Russian and foreign researchers of Internet communication in the framework of a cognitive-discursive approach to the study of linguistic phenomena, as well as to assess the degree of development of this scientific field in works of modern linguists. Special attention was paid to the corpus of linguistic works of the last few years. At the same time, despite the presence of a fairly large number of works devoted to the study of the Internet language and its various aspects, no comprehensive study of discursive practices of Internet communication has been undertaken to date. As a result, approaches to the formation of the terminological apparatus of Internet linguistics have been described, linguists’ views on the discursive nature of Internet communication and consideration of Internet discourse as a separate type of discourse have been summarised, discursive practices of Internet communication and their characteristics have been examined, possible directions for further research of Internet discourse have been outlined.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.