Internet Diffusion in Japan: Cultural Considerations

Ferle, Carrie La; Edwards, Steven M.; Mizuno, Yutaka

doi:10.2501/jar-42-2-65-79

Cited by 61 publications

(55 citation statements)

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“…Some researchers have approached the problem from a macro-view within a societal context or at country level (e.g. Madden, Savage, and Coble-Neal 2000;Wolcott et al 2001;Larry et al 2002;Kiiski and Pohjola 2002;La Ferle, Edwards, and Mizuno 2002). Other researchers have examined this issue at an organizational level (e.g.…”

Section: Technology Acceptance Model: a Theoretical Basismentioning

confidence: 99%

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Using the Technology Adoption Model to Analyze Internet Adoption and Use among Men and Women in Indonesia

Wahid

2007

E J Info Sys Dev Countries

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This research (a) investigates differences in Internet adoption; (b) identifies factors affecting Internet adoption; and (c) examines differences of Internet usage pattern between men and women in Indonesia. Using data from 714 respondents/students with various backgrounds, the research unveils that in general, Internet adoption among women are lower than that among men. Using Technology Acceptance Model (TAM), the research also finds that the Internet adoption among women is affected by perceived ease of use rather than perceived usefulness. On the other hand, the Internet adoption among men is affected by perceived usefulness rather than perceived ease of use. Men are found to have a more flexible Internet access venue when compared to women. The research also gives evidence that Internet usage pattern among men and women differs. Proportion of women who use the Internet for chatting and study-related activities is significantly larger than that of men. Conversely, proportion of men who use the Internet for reading online news, testing and downloading software, shopping, entertainment, seeking job vacancy, and visiting pornographic sites are larger than women. High cost Internet access and low access speed of the Internet and a lack of English proficiency are identified to be most severe obstacles of the Internet adoption in Indonesia.

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Section: Technology Acceptance Model: a Theoretical Basismentioning

confidence: 99%

“…Social and cultural factors may also factor into technology adoption (e.g. Scott, Semmens, and Willoughby 1999;La Ferle, Edwards, and Mizuno 2002).…”

Section: Technology Acceptance Model: a Theoretical Basismentioning

confidence: 99%

Using the Technology Adoption Model to Analyze Internet Adoption and Use among Men and Women in Indonesia

Wahid

2007

E J Info Sys Dev Countries

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“…These dimensions can be considered a clear divide, especially between Eastern and Western cultures (La Ferle et al, 2002). Table II …”

Section: Cross-cultural Factors Influencing Web Site Standardisationmentioning

confidence: 99%

Do multinationals standardise or localise? The cross‐cultural dimensionality of product‐based Web sites

Okazaki

2004

Internet Research

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Esta es la versión de autor del artículo publicado en:This is an author produced version of a paper published in: El acceso a la versión del editor puede requerir la suscripción del recurso Access to the published version may require subscription Do multinationals standardise or localise? The cross-cultural dimensionality of product-based Web sites Okazaki, Shintaro AbstractDespite the growing use of the Internet as an effective marketing channel, there is a lack of comprehensive research regarding multinational corporations' (MNCs') Web sites for multiple cultures. In this paper, Japanese MNCs' product-based Web sites were contentanalysed, comparing the Web sites created by the same firms in domestic and external markets. In total, 150 product-based Web sites were chosen from the Japanese, Spanish and US market samples. Three explanatory variables (information content, cultural values and creative strategies) were examined on the basis of cultural dimensions and contexts.The results revealed that Japanese MNCs are likely to localise their Web sites to meet the target market culture through tailoring content and creative strategies, but also that online product presentations do not reflect target-market values. In closing, implications and future research directions are discussed. KeywordsCulture (sociology), Internet, Marketing communications, Multinational companies, Standardization IntroductionThe Internet has become a standard medium for international marketers. Worldwide, there are 426 million Internet users (Pastore, 200Ia) and it is estimated that there will be 1 billion by 2005 (Iconocast, 2001). An Angus Reid Group study in 34 countries reports that nearly 120 million users have already made a purchase or transaction online. Recent research suggests a consumer-purchasing channel shift, away from catalogues and toward online shopping. According to the catalogue industry's Trend Report, in the USA "catalogue dollar sales for the 12-month period ending June 2001 dropped 5.7 per cent from the previous 12-month period" (Pastore, 200Ib).As consumers move online, so do multinationals. The astronomical growth in e-commerce has changed the way multinational corporations (MNCs) present themselves, sell and communicate with consumers. Product-based Web sites are an increasingly important advertising form. They are used by more and more consumers to find information for learning about, selecting and purchasing a particular product or service (Roberts and Ko, 2001). This phenomenon is accelerated by banner ads, which are placed on high-traffic Web sites, and transfer the consumer directly to the company's or brand's target sites (Doe et al., 2001).Theoretically, Web sites are accessible to anybody anywhere; thus, one would expect a high level of standardisation across countries (Laroche et al., 2001). It is argued, however, that the appropriateness of marketing standardisation depends on cultural, economic and competitive factors as well as on headquarters' control over subsidiaries (Hamilton and Kashlak, 1999; Sh...

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“…Many studies have examined these five facilitators. The findings generally support Rogers' proposition that the complexity has a negative influence on facilitating the adoption of innovation, while the other four facilitators have positive effects (Ferle, Edwards and Mizuno, 2002). Rogers (1983) has articulated that the adoption curve should have a normal distribution because of interpersonal interactions.…”

Section: Rogers' Modelsupporting

confidence: 71%

Consumer's adoption of the technology innovations : the role of coping strategies

Bao¹

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Consumer's Adoption of Technology Innovations:The Role of Coping Strategies by BAO Wenjing Master of PhilosophyGiven the accelerated technology innovations and shorter product lifecycles, explaining and predicting consumers' adoption of technology innovations have been increasingly difficult. With new generations of the same products emerging every few years or less, consumers often face the dilemma of choosing between continuing to use the existing product and upgrading to a new version, and have increasingly experienced a certain level of technology fatigue. They may delay the adoption, frog-leap the new product, and simply ignore its existence. Thus, the traditional models of adoption based on product attributes and consumer innovativeness can no longer accommodate these new realities. Based on the concepts of uncertainty and paradoxes associated with new technologies, this study proposes a modified technology adoption model (TAM) by incorporating the concept of coping strategies, which include ignoring, rejecting, delaying, extended decision making, and pretesting.First, this study defines the concept of coping strategies and their measurements and specifies a revised TAM. Based on a survey of 219 consumers regarding the adoption of 3G mobile services in Hong Kong, the construct validity and external validity of coping is tested using confirmatory factor analysis and multiple regression. Using structural equation modeling, the study finds that consumer' coping strategy is a significant predictor of their perceptions of product, which in turn affect consumer's adoption decision. Moreover, the profiles of consumers enacting different coping strategies are delineated. The proposed model in this research provides more coherent explanations of consumers' adoption decision process, can help build more accurate forecasting models, and furnish meaningful implications of marketing technology products to today's tech-savvy and tech-weary consumers.I declare that this is an original work based primarily on my own research, and I warrant that all citations of previous research, published or unpublished, have been duly acknowledged. In my thesis, I first articulated the paradoxes caused by uncertainties of technology innovation, and these paradoxes would cause stress to consumers. Then, I brought the "techno-stress" proposed by Brod, (1984) into my research, and explained why consumers feel "techno-stress" from two perspectives: in their working settings and personal settings. There are mainly three reasons why new technology products would cause stress: 1) most technology products are complex and require a lot of consumer learning; 2) social influences such as peers and influx of advertisements influences propel consumers to adopt, regardless of their own willingness. 3) consumers' inability to adapt to technology innovations.Following your suggestions, I added an example (p29, para. 2) to discuss new technology products would cause stress in the working place. Also, consumers not only have to face compulsory i...

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Internet Diffusion in Japan: Cultural Considerations

Cited by 61 publications

References 0 publications

Using the Technology Adoption Model to Analyze Internet Adoption and Use among Men and Women in Indonesia

Using the Technology Adoption Model to Analyze Internet Adoption and Use among Men and Women in Indonesia

Do multinationals standardise or localise? The cross‐cultural dimensionality of product‐based Web sites

Consumer's adoption of the technology innovations : the role of coping strategies

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