Internet advertising and optimal auction design

Abstract

This talk describes the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders. Using simulations, we consider the changes that result from a search engine's choice of reserve price and from changes in the number of participating advertisers.

Inter process communication and prioritization to enable desktop advertisement mechanism

“…The real-time nature of these advertisements poses some challenges [6] for the system as the keywords arrive in an unknown sequence [7], with an unknown number of each. Advertisement space must be property allocated to advertisers with available budget.…”