Internet adoption and usage: evidence from Italian micro enterprises

Pascucci, Federica; Cardinali, Silvio; Gigliarano, Chiara; Gregori, Gian Luca

doi:10.1504/ijesb.2017.081440

Cited by 8 publications

(9 citation statements)

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“…Empirical analyses of the probability to adopt e-commerce in firms typically employ probit or logit models based on binary dependent variables [6,9,20,33,46,49,61,64]. Similar kinds of variables are also often used to reflect the underlying ICT infrastructure in firms, for instance the number of ICT elements in use [6,33].…”

Section: Hypothesismentioning

confidence: 99%

“…Deeper because the underlying Micro Moments Database (MMD) encompasses continuous variables in dimensions not earlier available such as size-class, industry and ICT intensity, and broader due to the large country coverage and longitudinal data. 2 Data characteristics also mean that the estimation approaches can deviate from the commonly used logistic regression based on cross-sectional data, and take into account persistence over time as well as the magnitude of different explanatory variables (see for instance [9,33,46,49]).…”

Section: Introductionmentioning

confidence: 99%

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ICT infrastructure in firms and online sales

Hagsten

2022

Electron Commer Res

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This study investigates whether the underlying information and communication technology (ICT) infrastructure of firms affects the development of online sales, based on a novel micro-aggregated panel dataset encompassing a large group of European countries. The dataset includes continuous measures of online sales activities, as well as of standard production function input variables. Dynamic System GMM estimations show positive and significant associations between the proportion of firms selling online and the ICT infrastructure, measured as the proportion of broadband internet connected employees. The magnitude of the effect is stronger in the group of manufacturing than in the service firms, but in both industries, there is a threshold beyond which the positive effects of the infrastructure diminish. In addition, there is evidence that improvements in the infrastructure lead to a stronger effect on medium-sized and large rather than on small firms.

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Section: Hypothesismentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

ICT infrastructure in firms and online sales

Hagsten

2022

Electron Commer Res

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“…In the absence of research on drivers of e-invoice usage, the empirical approach mirrors the literature on e-commerce adoption, typically estimated by Probit or Logit models (Bertschek and Fryges, 2002;Zhu and Kraemer, 2005;Battisti et al, 2007;Hollenstein and Woerter, 2008;Martins, 2010a, 2010b;Walker et al, 2016;Pascucci et al, 2017).…”

Section: Empirical Approachmentioning

confidence: 99%

Use and intensity of electronic invoices in firms: The example of Sweden

Hagsten

Falk

2020

Journal of Cleaner Production

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Electronic (eÀ) invoices potentially enhance environmental sustainability in several stages from production of paper to its usage. This study investigates empirically to what extent a set of firm characteristics and external factors associate with the probability to send e-invoices and with the intensity of usage, based on a representative survey of approximately 1500 Swedish firms. An invoice is considered electronic when it is exchanged in an automated system between the buyer and the seller. The analysis includes firms with one employee or larger across all industries except, agriculture, fishery, forestry, public administration and defence. Descriptive statistics show that 42 per cent of the firms in 2016 send e-invoices. By use of a two-part model, estimation results reveal that both internal and external factors are associated with the e-invoice behaviour. The probability of adoption is significantly higher for firms with government sector clients and a large number of invoices. The intensity estimation exhibits a reverse pattern, where the number of e-invoices is most strongly associated with the invoice pattern. Another internal factor of importance for the extent of e-invoices is the level of labour productivity. Construction firms have the highest probability to adopt e-invoices and manufacturing firms scale-up the usage. Besides this, neither industry affiliation nor size-class is crucial. When size-class is estimated separately, it appears that medium-sized and large firms strongly associate their invoice adoption with type of client, while the extent of the activity is solely related to internal factors. For micro enterprises and small firms, kind of client is the most important aspect at all.

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“…On the consumer side, consumers' perceptions and evaluations of the usefulness and value created using MAR for "Made in Italy" F&B products are addressed, whereas on the supplier/retail side, the main goal is understanding the perceived benefits of MAR and its potential role in the valorization of products within national and international markets (Marcoz et al 2016). This paper also aims to determine if this technology can influence the internationalization strategies of "Made in Italy" F&B products (Testa 2011;Pascucci et al 2017).…”

Section: Introductionmentioning

confidence: 99%

Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry

et al. 2020

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In marketing studies, many researches have already investigated consumers' responses towards mobile augmented reality (MAR) and the enhancement of user experience. Notwithstanding, little is known on how MAR creates value for consumers and companies, boosting the internationalization process. Therefore, this study aims to investigate the perceived usefulness and value creation of MAR, evaluating both suppliers'/retailers' and consumers' sides in the "Made in Italy" Food and Beverage context. To reach this aim, data were gathered using 5 semi-structured interviews with suppliers/retailers and an online survey administered to 361 consumers. Following a mixed-approach, data were triangulated to enhance generalisation of data. Findings indicate a particular usefulness of MAR for product traceability and communication of nutritional information for consumers. In addition, MAR may help identify falsification for the "Made in" products, especially in international markets such as China and the US. Despite these interesting insights, MAR usage and application are still limited for "Made in Italy" products. Thus, this paper provides new and fresh insights in marketing theory related to new technologies adoption, highlighting interesting implications for marketers working in international contexts.

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Internet adoption and usage: evidence from Italian micro enterprises

Cited by 8 publications

References 0 publications

ICT infrastructure in firms and online sales

ICT infrastructure in firms and online sales

Use and intensity of electronic invoices in firms: The example of Sweden

Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry

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