Interne und externe Unternehmenskommunikation für nachhaltige Innovation und gesellschaftliche Verantwortung von Unternehmen am Beispiel des Employer Brandings

Nelke, Astrid

doi:10.1007/978-3-662-49952-8_3

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Choice Of Research Data and Valuation Factors1

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2020

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Cited by 2 publications

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“…Thus, they commonly report about specific environmental activities or their engagement in human rights. This may have positive impacts such as an enhanced reputation or a competitive advantage on market (Global Reporting Initiative, 2019; Nelke, 2017, Deloitte, 2017.…”

Section: Choice Of Research Data and Valuation Factorsmentioning

confidence: 99%

Role of Human Capital in Investor Relations Management: Evidence From German Dax30 Companies

Jäger¹,

Au²

2020

pijss

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Current global trends and discussions in media are mainly focusing on sustainable development goals with an emphasis on the reduction of environmental damages caused by companies. However, another important social/sustainable criterion is constituted by the role of how the company employees are reflected: the human capital. Human capital is defined as the sum of an employee's experience and skills, which he/she profitably brings into a company. Although being perceived for increasing productivity and thus profitability, the intangible asset is not listed on a company's balance sheet. In the context of investor relations management, the financial community is more frequently demanding additional (soft) facts on personnel data (e.g. mean age, employee satisfaction, training opportunities) for company valuations. Solely evaluating (hard) factssuch as profits, turnovers, and further classical figuresare no longer adequate to gain the true value of a

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Section: Choice Of Research Data and Valuation Factorsmentioning

confidence: 99%