1995
DOI: 10.1300/j066v06n03_05
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Internationalizing the Business Curriculum

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“…The number of university students throughout the world who are reaching out to take courses and earn degrees with an international theme, or those trying to gain valuable international experience during their academic years is increasing, and this pattern shows no sign of letting up. As Buch and Rhoda (1995) stated, there is very little disagreement as to the importance of the global dimension in business education today, but many business schools have found it difficult to integrate (such a dimension) into their curricula. Frazer (1995) added that no curriculum development model exists to help with the tasks involved in devising curriculum strategies and structures appropriate for changing the attitudes of the majority of business students today.…”
Section: Introductionmentioning
confidence: 99%
“…The number of university students throughout the world who are reaching out to take courses and earn degrees with an international theme, or those trying to gain valuable international experience during their academic years is increasing, and this pattern shows no sign of letting up. As Buch and Rhoda (1995) stated, there is very little disagreement as to the importance of the global dimension in business education today, but many business schools have found it difficult to integrate (such a dimension) into their curricula. Frazer (1995) added that no curriculum development model exists to help with the tasks involved in devising curriculum strategies and structures appropriate for changing the attitudes of the majority of business students today.…”
Section: Introductionmentioning
confidence: 99%