Internationalization of R&D by Brazilian Multinational Companies

Abstract

Traditionally, most of previous studies on international R&D are not only conducted in advanced countries but also carried on with companies headquartered in developed economies. This paper presents an analysis of the R&D internationalization of Brazilian Multinational Companies (BMNCs) in terms of the major driving forces to globalize R&D and coordination of international R&D activities. This research was based on a multiple case study with seven BMNCs, which was leaded by a framework with specific issues on international R&D (driving forces, roles of subsidiaries, R&D management). We found out that BMNCs have internationalized its product development encouraged by both market-driven and technology-driven factors. Our conclusion is that, when compared to companies from developed countries (literature), BMNCs perform internationalization of R&D activities with very similar characteristics. These finds are additional evidences to contribute to the ongoing discussion about the internationalization of companies from developing countries

U.S. R&D captive offshoring in Brazil, China and India, 1997-2014

“…In Brazil, for example, a case study carried out with 54 subsidiaries of foreign multinational companies (not only U.S. companies) located in the country presented a characterization of their R&D activities (Galina, Camillo, & Consoni, 2010). The study shows that most of the Brazilian subsidiaries (not only U.S. ones) carry out development ('D') considering local or regional market (Mercosur), which is mostly product and process adaptation.…”

“…Moreover, in some of the companies studied this is not even continuous. Only a few companies carry out research ('R') in the country and there is only a small number of R&D centers of excellence, which are a reference for their corporations (Galina et al, 2010). Galina et al (2010) suggest that Brazil has not yet joined the global R&D network of multinationals effectively and strategically, therefore R&D remains at adaptive levels (Costa & Queiroz, 2002).…”

Internationalization strategies adopted by Natura in Latin America and Europe: An exploratory study with an emerging market company

“…Natura also adopted the local partnership strategy, which was unsuccessful in Peru, but that was adopted again years later in Argentina. After a few years, the company started to adopt a new strategy, sending professionals to markets in which it operated (Argentina) and managed to achieve better results, adopting also the strategy of establishing an office for the local operations (Chile, Peru, Argentina, Mexico and Colombia), a distribution center (Argentina, Peru, Chile) and a manufacturing unit through third parties (Argentina)-with the marketing and other activities developed only in Brazil (as explained in Chapter 4), following the statements pointed by Galina and Moura (2010) about internationalization, which is the process of increasing the involvement of a company and the operations between international markets.…”

ESTRATÉGIA DE INTERNACIONALIZAÇÃO DA INOVAÇÃO: Estudo de caso na Companhia Brasileira de Cartuchos

“…Coréia do Sul) são países ricos em recursos naturais ou estão em áreas de conflito iminente, o que justificaria a intensificação de investimentos no setor e, por fim, a Índia -país emergente em fase de crescimento exponencial, o que implica no aumento proporcional dos investimentos em geral, inclusive na área de defesa. Contudo, a comparação mais apropriada entre países deve ser feita com base no percentual do PIB destinado ao setor de defesa, conforme figura 17.Figura 17 -Percentual do PIB destinado ao setor de defesa no ano de 2014 7PAVITT, PATELL, 1999;CRISCUOLO, NARULA, VERSPAGEN, 2005;GOMES, 2008;RAMMER, SCHMIELE, 2008;GALINA, MOURA, 2013). as empresas internacionalizarem as atividades de P&D. Neste sentido, seja pela disponibilidade do país hospedeiro, seja pela carência do país local, os motivos que levam as empresas a decidirem por internacionalizar suas atividades de inovação estão igualmente fundamentadas.…”