Internationalising Celebrity Studies: turning towards Asia

Xu, Jian; Donnar, Glen; Kishore, Vikrant

doi:10.1080/19392397.2021.1912069

Cited by 10 publications

(8 citation statements)

References 28 publications

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“…This could be driven by the common motivation of influencers fostering a large and sustainable base of followers through the guise of authenticity in an effort to commercialize their fame. Owning to the prevalence of the hybrid mode of internet censorship (Yang, 2018) and the expectation on influencers in promoting the core socialist values (M. Xu et al, 2021), it is important for the influencers to strategically map the relationships with the government, sponsoring brands and followers. This means to engage with a follower in a truthful way, while resisting being converted into a machine to advance the state’s political agendas and/or being blacklisted by the government because of raising a voice against political taboos.…”

Section: Discussionmentioning

confidence: 99%

“…The tremendous growth of the internet and the large amount of internet and social media users have implications for the brand meanings of China. For instance, the international popularity of Li Ziqi, who owns at least 14 million followers on YouTube, has prompted the state to re-evaluate the strength of state-led soft power schemes and redesign the strategies of conveying the stories of China abroad (Xu, Donnar, & Kishore, 2021). At home, local governments were advised by the Ministry of Culture and Tourism in 2020 to invest in internet celebrities to market rural regions and stimulate economic development (Shen, 2021) In addition to the commonalities of influencers, Chinese influencers, known as 'wanghong', are expected to have social impact by performing as a role model to set the moral direction of society (Shan, Chen, & Lin, 2019;Xu, Reijnders, & Kim, 2021).…”

Section: Influencers Within the Chinese Contextmentioning

confidence: 99%

“…In addition to the commonalities of influencers, Chinese influencers, known as ‘wanghong’, are expected to have social impact by performing as a role model to set the moral direction of society (Shan, Chen, & Lin, 2019; Xu, Reijnders, & Kim, 2021). This involves the fulfilment of work ethics and social responsibility, as well as the promotion of the core socialist values imposed by traditional Chinese culture, national goals and social goals, alongside the individual values of patriotism, dedication, integrity and friendship (M. Xu et al, 2021).…”

Section: Influencers Within the Chinese Contextmentioning

confidence: 99%

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Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Feng

2022

Global Media and China

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Social media influencers are emerging as a new force in shaping public discourse and raising public awareness of socio-political agendas in the digital space. This paper explores the role of influencers as part of the citizens group in nation branding by looking into their interactions with followers through the lens of authenticity. It analyzes the networked narratives generated by the influencers and followers, using the mixed methods of blending content analysis with social network analysis. The findings identify the potential of influencers evolving as a crucial force in contributing to a representative national brand informed through imbuing authenticity with engagement, featuring valued-based content, interactivity, creativity and intrinsic motivations within an ethical communication mechanism. It advances influencer studies in nation branding by underpinning the two-way construct of authenticity in generating influence; and informs the development of strategies for engaging citizens in nation branding through influencers using authenticity. Considering the central role of China in international economics, politics and culture, this article has significant domestic and regional implications.

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Section: Discussionmentioning

confidence: 99%

Section: Influencers Within the Chinese Contextmentioning

confidence: 99%

Section: Influencers Within the Chinese Contextmentioning

confidence: 99%

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Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Feng

2022

Global Media and China

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“…In future studies, the framework developed in this study could be applied to different Indian provinces to better understand online buying behavior on social networking websites via SMIs. Furthermore, our approach could be applied to other highly digitalized Asian nations, where many users have access to shopping platforms (Ahmed et al, 2017;Xu et al, 2021). Secondly, factors such as electronic word of mouth, the trustworthiness of information, and informationseeking were not included in our framework.…”

Section: Limitations and Future Research Linesmentioning

confidence: 99%

Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

et al. 2022

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The COVID-19 pandemic has had a substantial impact on the retail industry around the globe, including in the vast market of India. The response to the pandemic required stores to close and develop new ways to approach shoppers more efficiently. The worldwide usage of social media enabled the growth of social commerce (s-commerce). Influencers on s-commerce platforms use live broadcasting on their channels to promote endorsed products. The features of s-commerce influencers enhance users' trust in the online community and s-commerce intention, impacting their online purchasing intentions. In this study, we collected data from 379 Indian consumers to test the measurement and structural model using Partial Least Square-Structural Equation Modeling (PLS-SEM) to verify our conceptual framework. We found that trust in the online community and s-commerce intention are antecedents of online purchase intentions. Additionally, the results demonstrate that trust in Indian social media influencers and s-commerce intentions are vital for boosting consumers' purchase intention, verifying the hypothesized mediating effect of these factors. Based on these results, we suggest several managerial actions that could enhance the value of s-commerce for franchises, executives, e-retailers, and e-marketplaces.

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“…As we demonstrate in the literature review section of this introduction, the topic of digital identities is predominated by Euro-American case studies. As Xu, Donnar, and Kishore (2021) note in their article, Asian entertainment tech-industries are often overlooked in favor of Western-centered works. Within the Asian landscape, Japan has an especially vibrant media landscape that offers a privileged ground for researching human interactions with media-based characters.…”

Section: Introductionmentioning

confidence: 99%

Becoming a Virtual Cutie: Digital Cross-Dressing in Japan

Bredikhina

Giard

2022

Convergence: The International Journal of Research into New Med

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There is a predominance for cute characters among Japanese virtual YouTubers (VTubers). Men who publicly use feminine avatars to conduct online entertainment are called babiniku in Japan. This research paper investigates whether embodying cute avatars impacts males’ perception of self. Examining the process leading some online performers to turn into outwardly feminine characters, we address the reasons why babiniku reproduce gender stereotypes. Our presumption is that such role play is part of a strategy with purposes yet to be deciphered. We deployed quantitative and qualitative methods, such as survey and semi structured interviews, to collect first-hand testimonies from 24 babiniku participants. This article contributes to an existing literature about digital gender swapping with avatars and Japanese cross-dressing from an anthropological perspective. As stressed by the babiniku who took part in this research, digital cross-dressing enables them to create a world where they can indulge in fancy and fantasy. All together with their fans, babiniku build a notion of femininity that allows users to act and live outside of societal pressures.

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Internationalising Celebrity Studies: turning towards Asia

Cited by 10 publications

References 28 publications

Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

Becoming a Virtual Cutie: Digital Cross-Dressing in Japan

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