International versus Domestic Visitors: An Examination of Destination Image Perceptions

Bonn, Mark A.; Joseph, Sacha M.; Dai, Mo

doi:10.1177/0047287504272033

Cited by 181 publications

(143 citation statements)

References 20 publications

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“…This supports researchers who have adopted a combined segmentation approach involving two (e.g. Bansal & Eiselt, 2004;Bonn et al, 2005;Kim et al, 2003;Sarigollu & Huang, 2005) to four (e.g. Becken et al, 2003;Beh & Bruyere, 2007;Chang, 2006;Frochot, 2005) segmentation bases.…”

Section: Discussionsupporting

confidence: 80%

“…To date, studies have profiled tourists for a single destination (e.g. Andreu et al, 2005;Bloom, 2005;Bonn et al, 2005;Johns & Gyimothy, 2002) with less emphasis on comparing tourists for different stakeholder groups (e.g. Laws et al, 2002).…”

Section: Discussionmentioning

confidence: 99%

“…While a few studies have utilised secondary data to identify segments (e.g. Bonn et al, 2005;Carmichael & Smith, 2004;Cha et al, 1995;Seiler et al, 2002) the most common approach adopted in tourism segmentation studies is to develop tourist profiles for one destination using tourist surveys (e.g. Bloom, 2005;Horneman et al, 2002;Johns & Gyimothy, 2002;Sirakaya et al, 2003).…”

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Segmentation: A tourism stakeholder view

Tkaczynski¹,

Rundle‐Thiele²,

Beaumont³

2009

Tourism Management

153

102

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Tourism segmentation research has focused on (1) developing tourist segment profiles using primary and secondary tourist data and (2) understanding which segmentation bases can accurately predict future tourist behaviour. Researchers have not considered how tourism stakeholders are segmenting their tourist markets. This paper presents evidence to suggest that the use of combined segmentation variables to develop tourism profiles is warranted and that a 'one size fits all' approach is not suitable because different tourism stakeholders within a single destination attract different tourists.Furthermore, this research identified that the segments used by the destination marketing organisation failed to holistically describe the tourist groups using the different services provided by tourism stakeholders within a single destination.Destination marketing is complex involving many stakeholders each likely to be attracting different tourist segments and future research endeavours must acknowledge this complexity.

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Section: Discussionsupporting

confidence: 80%

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Segmentation: A tourism stakeholder view

Tkaczynski¹,

Rundle‐Thiele²,

Beaumont³

2009

Tourism Management

153

102

View full text Add to dashboard Cite

show abstract

“…It has been found that tourists usually choose a destination with the most favorable image (Gartner, 1989;Leisen, 2001; 38 JHTI 1,1 Dadgostar and Isotalo, 1996). In addition, destination image has a direct impact on travel behavior and plays a critical role in the destination choice process (Bonn et al, 2005).…”

Section: Literature Review Destination Imagementioning

confidence: 99%

Importance of destination marketing on image and familiarity

Hahm

Severt

2018

JHTI

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Purpose The purpose of this paper is to investigate the image and familiarity of Alabama as a tourism destination. More specifically, this study examined the difference in perceptions between visitors and non-visitors using quantitative and qualitative data to identify strengths and weaknesses of the image of Alabama. Design/methodology/approach This was a quantitative study with some qualitative aspects to it. This study examined both prior visitors and non-visitors of the state to compare their familiarity, image, and visit intentions. Data were collected online and analyzed using t-tests and importance-performance analysis. Findings The qualitative results revealed the predominant difference between people who have visited Alabama (visitors) and those who had never visited (non-visitors) was their image or lack of image of Alabama. Non-visitors had no image or characteristic that came to mind when asked about their image of Alabama, while people who had visited noted beaches the most positive image. Originality/value To date, the image of Alabama as a tourism destination has never been explored in academic research. This study has strong implications for destination marketing organizations of the state of Alabama.

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“…Although less researched, significant behavioral differences have also been recorded between domestic and international tourists. Evidence indicates that domestic tourists have different travel motivations compared to international tourists [7,8], as well as varying destination image perceptions [9], information search behavior and source preferences when trip-planning [10], recreational and shopping choices [11][12][13][14][15], service expectations [16,17], and degrees of destination loyalty and satisfaction [18]. The greater distances traveled by international tourists, including often-increased holiday length, are thought to be key factors that influence this behavioral difference from domestic visitors [13,15,[19][20][21][22].…”

Section: Introductionmentioning

confidence: 99%

Comparison of Climate Preferences for Domestic and International Beach Holidays: A Case Study of Canadian Travelers

Rutty

Scott

2016

Atmosphere

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Abstract:Coastal tourism is the largest segment of global leisure tourism and it is firmly linked to the destination's natural resources-with climatic resources chief among them. Through observations and survey responses of beach users, studies have evaluated climatic resources for coastal tourism by quantifying optimal and unacceptable conditions. However, these studies have not taken into consideration that different forms of holidays (e.g., daytrips, short trips, main annual holiday, "once-in-a-lifetime" trip) may have varying degrees of resilience to climatic conditions. This is the first study to explore whether ideal and unacceptable climatic conditions vary between domestic and international tourists. Using an in situ survey, Canadian beach users traveling domestically (n = 359) and internationally (n = 120) were examined. Key findings include statistically significant differences (p ď 0.05) between the two sample groups for every climate variable, with the international sample more resilient to a broader range of weather conditions, including a greater acceptance for warm temperatures, longer rainfall durations, higher wind speeds, and greater cloud cover. This study adds further insight into the complexities of evaluating climate for tourism, with implications for the demand response of tourists to climate change.

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International versus Domestic Visitors: An Examination of Destination Image Perceptions

Cited by 181 publications

References 20 publications

Segmentation: A tourism stakeholder view

Segmentation: A tourism stakeholder view

Importance of destination marketing on image and familiarity

Comparison of Climate Preferences for Domestic and International Beach Holidays: A Case Study of Canadian Travelers

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