“…Described as ' springboarding' (Luo and Tung, 2007;Rui and Yip, 2007), the internationalization strategies of emerging market firms are characterized by their high-risk, aggressive and ' boom and bust' or radical nature. Firms often target developed countries in search of (strategic) assets (Li, 2007;Buckley, 2006;Luo and Tung, 2007), and pursue many customers in many foreign markets at once in a strategy of entrepreneurial venturing (Yiu et al, 2007). As they aim to catch up with western firms, emerging market MNEs continue to be strongly home oriented; as internationalization occurs often through exports (Li, 2007;Chittoor and Ray, 2007).…”