International Tourist’s Perception of the Destination Image: A Study Applied to Luanda, Angola

Abstract

This investigation aims to study the perception of “foreign” tourists regarding the destination image of Luanda, thus evaluating the impact of place identity, optimal distinctiveness and authenticity on positive and negative emotions and how these emotions can influence satisfaction, affective attachment and the intention to revisit. For the analysis of statistical data, the Structural Equation Model was used. Results were based on a sample of 252 tourists. This research showed that place identity influences positive and negative emotions, while optimal distinctiveness and authenticity only impact the positive emotions of the tourist. It was further evidenced that positive and negative emotions have a positive influence on satisfaction, but only positive emotions have an impact on affective attachment and intention to revisit. This investigation shows how positive and negative emotions may link the tourists’ perceptions when visiting Luanda to the relationship they want to maintain with the city and to their willingness to return.

Modeling Tourists’ Satisfaction in the Nature-Based Tourist Destination Using Structural Equation Modeling Technique

“…For the tourism industry and public bodies, the findings of this research have real importance. Tour operators must provide positive experiences and emotions for visitors to form deep positive memories that will encourage them to return ( Van-Dunem et al, 2021). Tourism industry stakeholders should look at the quality of the services of the destination and the satisfaction of the tourists.…”