International Tourism Advertisements on Social Media: Impact of Argument Quality and Source

Lee, Un-Kon

doi:10.3390/su9091537

Cited by 6 publications

(5 citation statements)

References 44 publications

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“…Therefore, based on the result of the multiple regression analysis, Hypothesis 1 of this study was accepted, while, Hypothesis 2 and Hypothesis 3 were rejected. While argument quality and source attractiveness continue to be important considerations on social media (Shu & Scott, 2014;Lee, 2017;Li & Yin, 2018;Winter, 2019), we argued that, source credibility has significant effect on perceived impact of crime prevention information on social media. The credibility factor which is related to authority, credential and expertise is influential towards improving public's perception on social media (Lin, Spence & Lachlan, 2016).…”

Section: Factors Influencing Perceived Impact Of Crime Prevention Inf...mentioning

confidence: 87%

Understanding Factors Influencing Crime Prevention Information on Social Media

Ismail,

Md Noor,

Ahmad

et al. 2022

Intellectual Discourse

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Social media has transformed policing practices and help to facilitate crime prevention efforts. Despite numerous studies on social media and policing in recent years, not many that focused specifically on source factors of message design and their perceived impact on crime prevention information. This present study aimed to address the gap, by investigating public perceptions toward crime prevention information posted by the Royal Malaysia Police (RMP) on social media. Here, crime prevention information on social media refers to any form of communication related to crime. The study was conducted to provide preliminary insights to our research in crime prevention on social media. A survey was carried out involving 400 active Malaysian users of social media in the age range of 18-34. The findings revealed that, the public’s interest in crime prevention information on social media was primarily motivated by information seeking and sharing. Videos, written texts and infographics were found to be the most preferred social media content. The public in general, perceived police’s crime prevention information on social media positively. Out of the three different factors tested, credibility was found to be the significant predictor that can influence public’s perceived impact of crime prevention information on social media. It was also found that, public perception can influence behavior intention to access and share crime prevention information on social media. This study provided a basis for effective utilization of social media for crime prevention.

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Section: Factors Influencing Perceived Impact Of Crime Prevention Inf...mentioning

confidence: 87%

Understanding Factors Influencing Crime Prevention Information on Social Media

Ismail,

Md Noor,

Ahmad

et al. 2022

Intellectual Discourse

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“…Therefore, IAM is also suitable for investigating information adoption through various social media platforms (Salehi-Esfahani et al , 2016; Jiang et al , 2021). However, more constructs are still needed (Zhang et al , 2017) and incorporated in the IAM to gain a better understanding of persuasive communication (Lee, 2017). Therefore, this study added some relevant variables to address the gaps.…”

Section: Literature Reviewmentioning

confidence: 99%

Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

Madli,

Sondoh,

Totu

et al. 2023

IJPHM

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Purpose The shortage of organ donors is an under-researched global issue that demands immediate attention. This attention should begin at the government level and related organizations. In Malaysia, the shortage of organ donations has been a pressing issue faced by the Ministry of Health Malaysia (MOH) for a considerable length of time. In reaction to this issue, the MOH deployed the Organ Donation Awareness Strategic Campaign Plan by using the platform of social media to disseminate information regarding organ donation to the public. However, the number of registrations is still low among Malaysians. Moreover, the observation from the literature shows that there are limited studies which have been initiated to focus on social media in the context of organ donation campaigns. Design/methodology/approach The quantitative research design has been used to understand the issue. Three hundred and eighty-four completed questionnaires were collected from the target sample, which comprised university students in Malaysia. For this study, partial least squares structural equation modelling was used for data analysis. Findings The result shows that information usefulness is vital because it will lead individuals to adopt organ donation information on social media. More specifically, predictors that positively influence youth or university students to accept information as useful are visual information, information sharing, accessibility of information, needs of information and attitude towards information. Subsequently, information usefulness positively influences information adoption. In the meantime, information quality and credibility do not significantly affect information usefulness. Practical implications The findings of this study may assist MOH or interested parties in designing a sound marketing strategy in the context of organ donation promotion by providing empirical evidence. Originality/value The study provides empirical evidence about information characteristics in the context of organ donation promotion.

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“…It refers to the quality of a social media message and how it can influence one's attitude and behavior (Winter, 2019). According to Lee (2017), information/argument quality can help to improve the persuasion of a social media message, and more importantly influence attitude and behaviour. Based on this premise, the following hypothesis was tested:…”

Section: H2 Peou Has a Positive And Significant Effect On Youth's Att...mentioning

confidence: 99%

Understanding Malaysian youth’s social media practices and their attitude towards violent extremism

Ismail,

Jawhar,

Mohd Yusof

et al. 2022

Intellectual Discourse

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The internet is an effective tool for learning, dissemination of information, communication, social networking and electronic commerce, among others. However, the internet, particularly through social media, has also been the source of disinformation, hate speech and the spreading of violent extremist propaganda. The use of social media to spread such information is also apparent in Malaysia. A significant number of those arrested for terror-related activities have been found to use social media to communicate, spread propaganda and recruit supporters and sympathizers. Hence, this study attempted to examine youth’s social media practices and factors that influence their support towards violent extremism on social media. This is particularly important for policy makers and practitioners to develop a more robust strategy in countering the use of social media by violent extremists and terrorists to target youth. To achieve the study aim, an online survey involving 400 respondents was conducted. The findings revealed that, youth liked video content the most, this was followed by written content, infographic and images. Information seeking continues to be an important purpose for using social media. While youth’s attitude towards violent extremism was moderate, this study found that, information or argument quality, perceived usefulness and perceived ease of use were factors that could influence attitude. Considering that social media technology that is constantly changing, it was proposed that, future studies in countering violent extremism to continually look into youth’s social media usage, particularly in understanding different social media platforms, types of content and the message design aspect.

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International Tourism Advertisements on Social Media: Impact of Argument Quality and Source

Cited by 6 publications

References 44 publications

Understanding Factors Influencing Crime Prevention Information on Social Media

Understanding Factors Influencing Crime Prevention Information on Social Media

Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

Understanding Malaysian youth’s social media practices and their attitude towards violent extremism

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