International service learning in the business curriculum: Toward an ethic of empathy in a global economy

Schneider, Abigail B.

doi:10.1016/j.bushor.2018.08.001

Cited by 9 publications

(3 citation statements)

References 11 publications

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“…Millennials are a highly attractive market segment known for their empathetic nature and strong focus on global issues such as racism, sexism, and marginalization (Moreno, et al, 2017). Their upbringing in a diverse and interconnected world has shaped them to be politically correct and aware of micro-aggressions in public media (Schneider, 2018). A significant percentage of millennials believe in having a politically correct attitude, with 71% acknowledging personal biases (Brad, Spisz & Tanega, 2019).…”

Section: Demographic Factors Marketing and Political Correctness: Gen...mentioning

confidence: 99%

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Tawifk,

El-Deeb,

Zaazou

et al. 2023

MSA-Management Sciences Journal

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This study investigates the correlation between viewer demographics and the perception of political correctness in advertising, and its impact on brand image and purchase intentions. Using a mixed methods case study research approach, we conducted brand manager interviews, 17 consumer interviews, and a survey with n = 296 participants, all of whom were familiar with the non-alcoholic beer brand Birell. Our analysis examined the relationship between demographic variables and the perceptions of political correctness. Our findings indicate a statistically significant correlation between perceived political correctness in advertising and brand image. Furthermore, we observed a negative correlation between political correctness and purchase intention. The results are significant given the variety of consumer social and moral values that exist in Egypt. The paper proposes marketing policy implications and recommendations for organizations, advising the use of tag lines more suitably and avoiding endorsing actions perceived as reinforcing gender roles when targeting specific gendered product consumers.

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Section: Demographic Factors Marketing and Political Correctness: Gen...mentioning

confidence: 99%

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Tawifk,

El-Deeb,

Zaazou

et al. 2023

MSA-Management Sciences Journal

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“…The projects on SL play a role in increasing connection between students and communities thereby reducing biases, prejudices and stereotypes and improving inclusivity, cultural intelligence and empathy (Schneider, 2018). It also provides a viable and practical avenue for enabling people to engage with children and adults who are marginalised within society by providing opportunities for the participants to be exposed to the diversity of populations in their local area (Lavery and Coffey, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

Addressing diversity, equity and inclusion (DEI) through service learning in management education: insights from India

Bandyopadhyay

Das

Mahajan

2021

IJEM

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PurposeThe paper makes an endeavour to explore the efficacy of service learning (SL) pedagogy in inculcating the value of diversity, equity and inclusion (DEI) with a focus on management education in India.Design/methodology/approachThe research methodology comprises a systematic survey of select relevant literature on SL and applying a novel approach to bring out certain key traits of SL initiatives. The paper also tries to decipher how the identified key traits could be regarded as contributing to the ethos of DEI among the learners. Based on insights from the systematic literature review and identified research gaps, an in-depth study of three SL initiatives in India, have been undertaken to demonstrate how implementation of the SL pedagogy in management education creates an impact on the attributes of DEI and inculcates an inclusive mindset.FindingsAlthough the design, process and learning outcomes of SL pedagogy varies depending on the context, there is commonality in the core attributes that emerges from the literature review which has a potential impact on inculcation of the values of inclusion and appreciation of diversity. The select case studies successfully expand on the list of these identified relevant attributes. The findings have also been corroborated by participants' reflection.Research limitations/implicationsThe paper is, however, limited in its scope of assessing the impact in creating an inclusive mindset. To gauge whether such impact is pervasive and persists in the long run, one needs to examine if these values are carried forward by the participants in their professional and daily life. It would, therefore, be more meaningful to carry out a primary survey of the participants, who took part in such SL initiatives, to understand whether the values have really been assimilated in the real life. This is outside the scope of this paper but does open the scope for further research.Practical implicationsThe paper would be highly relevant for the accreditation agencies who are increasingly prescribing the role that business schools can and should play towards inculcating the ethos of diversity and inclusion among future business leaders and managers. For the administrators of business schools and other higher education institutions who may be considering how to incorporate the ethos of diversity and inclusion in the curriculum and pedagogy, the paper will provide some direction through the SL route. The detailed exposition of the three SL initiatives will enlighten the administrators or the faculty responsible for designing and delivering any SL programme in other business schools or higher educational institutions as to how to go about developing and delivering such an initiative. To the extent such SL initiatives succeed in leaving a lasting impact on the participants regarding ethos of inclusion and diversity, the business implications in the long run could be immense.Social implicationsThe purpose of the paper by itself establishes its social relevance. The very fact that the paper is focused on SL initiatives that involve social problem-solving approaches through hands-on working on social projects and working with communities the social implications are rather obvious.Originality/valueGiven the paucity of information and analysis on potential fit of SL for fostering DEI especially in developing countries, the present paper contributes to the existing body of literature and aptly fills the void. It builds a theoretical construct relating SL with the traits of DEI and then bridges theory and practice by demonstrating the efficacy of three SL programmes in Indian context to internalise the elements of DEI.

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“…Additional findings concerning the student benefits of service learning include an increase in the development of leadership, stewardship, empathy (Schneider, 2018), awareness, foresight, and listening skills after participating in a financial literacy service learning project (Sabbaghi et al, 2013). Furthermore, interest in social justice may increase, leading students to become more compassionate citizens and ethical leaders (Sabbaghi et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

Implementing a service learning Volunteer Income Tax Assistance program: Recruiting college student participants and understanding the benefits to all stakeholders

Byrd

Smith

Helms

2021

Industry and Higher Education

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Service learning for business students is an important activity for learning professionalism while adding volunteer and leadership experiences to their resume. The purposeful inclusion of in-field volunteerism in the accounting curriculum by participation in the USA’s Volunteer Income Tax Assistance (VITA) program each spring offers a host of additional benefits for students, as well as their communities and educational institutions. To better understand and identify these stakeholder benefits, the authors surveyed participants and found that students gained both career building work skills and community and social awareness, while community participants increased their personal satisfaction. Given the overall student benefits from participation, the second phase of the exploratory research examined ways to increase student participation for future VITA programs, because the success of any VITA program depends on both the strength and the presence of sufficient student volunteers. Faculty suggestions for recruiting are presented along with areas for future research.

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International service learning in the business curriculum: Toward an ethic of empathy in a global economy

Cited by 9 publications

References 11 publications

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Addressing diversity, equity and inclusion (DEI) through service learning in management education: insights from India

Implementing a service learning Volunteer Income Tax Assistance program: Recruiting college student participants and understanding the benefits to all stakeholders

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