Abstract:Kong) is a Professor in the Department of Communication Studies at the Hong Kong Baptist University. Her research interests include cross-cultural advertising, media discourse and consumer behavior. She is co-author of the book "Advertising to Children in China" (Chinese University Press, 2004), the editor of the book "Advertising and Hong Kong Society", co-editor of the book "Advertising and Chinese Society: Issues and Impacts (Copenhagen Business School Press, 2009), and author of the book "Youth and Consu… Show more
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