International Research on Advertising and Children

Abstract

Kong) is a Professor in the Department of Communication Studies at the Hong Kong Baptist University. Her research interests include cross-cultural advertising, media discourse and consumer behavior. She is co-author of the book "Advertising to Children in China" (Chinese University Press, 2004), the editor of the book "Advertising and Hong Kong Society", co-editor of the book "Advertising and Chinese Society: Issues and Impacts (Copenhagen Business School Press, 2009), and author of the book "Youth and Consumption" (City University of Hong Kong Press, 2010). She has worked for more than ten years in the advertising and public relations industry and as a statistician for the Hong Kong Government before joining academia.