International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies

Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market

“…The transfer of knowledge has been further examined in light of the evolutionary theory of the MNC and is expected to be useful when firms enter the global alignment phase with a network of subsidiaries (Goerzen & Makino, 2007). Particularly in the high-technology marketing literature, knowledge has proved to be an important element of competitiveness and research has recently started to address the importance of sharing knowledge and integration of activities across countries in order to achieve higher performance (Eng & Ozdemir, 2014).…”

“…Furthermore, as the firm globalizes it can develop towards a network of subsidiaries characterized by cross-border transfer of relatively tacit and idiosyncratic knowledge in accordance with the evolutionary perspective of the growth of firms (Kogut & Zander, 1993). Previous research has shown that for an MNC, cross-functional knowledge transfer (Eng & Ozdemir, 2014;Tsai & Hsu, 2014) and an internally shared knowledge base are crucial for dispersing externally sourced knowledge within a subsidiary (Najafi-Tavani et al, 2014). This suggests that subsidiary knowledge stocks balanced in terms of their internal vs. external origins tend to be more valuable, congruous, and fungible, and therefore more likely to be transferred to other MNC units (Asmussen, Foss, & Pedersen, 2013).…”

“…Nevertheless, firms internationalizing in the high-technology market are finding competitiveness more challenging to achieve than ever before. The new environment is characterized by globalization of markets, diffusion of information and communication technologies (Piscitello & Sgobbi, 2003), and decentralized MNCs and intra-firm networks (Eng & Ozdemir, 2014). Within this context, the creation, exchange, and diffusion of knowledge have become important for generating ownership advantages (Dunning, 2009).…”

“…While industrial marketing literature has examined the importance of resources (Morgan et al, 2004) and external networks (Ford & Håkansson, 2013), less attention has been given to the role of internal corporate networks (Bond, Houston, & Tang, 2008). Recent research has found that knowledge integration in intra-firm networks is essential, particularly in the highly competitive high-technology markets (Eng & Ozdemir, 2014;Tsai & Hsu, 2014). Firms that are able to take advantage of the knowledge acquired in different parts of the world and integrate their operations globally may achieve significant global synergies in their marketing (Gabrielsson, Gabrielsson, & Seppälä, 2012).…”

Integração Funcional Entre O Desenvolvimento De Produto E a Qualidade – Uma Revisão Bibliográfica

“…O Processo de Desenvolvimento de Produtos (PDP) envolve um amplo conjunto de tarefas, que exigem participação de várias áreas funcionais que devem estar integradas, isto é, um PDP bemsucedido requer cooperação e comunicação entre as áreas e os membros envolvidos (CLARK E FUJIMOTO, 1991;ENG;OZDEMIR, 2014;TULI;SHANKAR, 2014;BAI et al, 2017). Entretanto, o efeito da integração interfuncional depende da etapa em que o PDP se encontra, já que as atividades realizadas diferem entre esses estágios e os requisitos de informações para realizar as tarefas específicas também variam ao longo das etapas (SONG, 1998;OLSON et al, 2001;BRETTEL et al, 2011).…”