It has been well established that the media helps shape public concerns about social problems and specifically about the issues with which the social work professions contend (Franklin and Parton 1991).Whilst social work is variously represented in the media as being about the protection of the vulnerable, social work is also concerned with promoting the rights and interests of marginalized and vulnerable groups (General Social Care Council 2011 GSCC hereafter). Research in this field suggests that media representation would have us believe that social workers only protect, and not always very well (Franklin and Parton 1991). The 'social work' which is defined in media constructed discourses, social workers will quickly come to realise, is just that,-a media construction. Social work education encourages students to embrace knowledge about the profession, society and the people they work with from their engagement with a broad range of academic disciplines, rather than from the mediahowever influential it may be.