International Marketing Standardization and Financial Performance of Mobile Network Operators — An Empirical Analysis

Gerpott, Torsten J.; Jakopin, Nejc M.

doi:10.1007/bf03396714

Cited by 10 publications

(2 citation statements)

References 36 publications

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“…Research on international marketing standardisation (IMS) strategy is not new and receives a large amount of attention (Buzzell, 1968;Sorenson and Wiechmann, 1975;Levitt, 1983;Jain, 1989;Cavusgil, Zou and Naidu, 1993;Theodosiou and Leonidou, 2003;Gerpott and Jakopin, 2005). The literature cites the importance of this area of research (Levitt, 1983;Jain, 1989;Walters, 1986;Whitelock, 1987;O'Cass and Julian, 2003;Theodosiou and Leonidou, 2003).…”

Section: Introductionmentioning

confidence: 99%

International marketing standardisation strategies analysis

Chung

2007

Asia Pac Jnl of Mrkting & Log

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Purpose -This study is designed to explore international marketing standardisation (IMS) by investigating the choice of IMS for industrial product (ID) and non-industrial product (non-ID) operators and firms from Australia and New Zealand. Design/methodology/approach -This study has used the experiences of a group of exporting firms to achieve its research objectives. It has employed both main effect and interaction methods to assess its research framework. Findings -The outcomes of this study reveal that, in addition to the main effect outcomes, some significant variations exist. Some of these variations are consistent with the main effects, while others are not. On some occasions a factor is not identified as a main effect factor, and yet it has a significant impact in a certain situation (e.g. infrastructure*IDs). The interaction outcomes are more significant in terms of the price, promotion and performance components. The interaction outcomes show that firms might be able to use a number of alternatives to achieve their performance goals when operating in a foreign host market, even in the absence of a main effect. These alternatives have not been outlined in the existing literature.Research limitations/implications -The results point out that researchers may need to be cautious about generalising their findings without conducting a thorough statistical examination on the sub-group variations within a study. Originality/value -Previous research on IMS strategies focuses on investigating factors' direct impacts on the research framework. Sub-group variations have not been explored in the existing studies.

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Section: Introductionmentioning

confidence: 99%

International marketing standardisation strategies analysis

Chung

2007

Asia Pac Jnl of Mrkting & Log

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“…EBITDA is defined by Bloomberg to be an indicator of financial performance, which is net income with interest, taxes, depreciation, and amortization added back to it. Accordingly, it is used as a proxy of financial performance in prior studies such as those of [24]; [25]. As EBITDA eliminates the effects of financing and accounting decisions, it can be used to evaluate companies' financial performance.…”

Section: Iv2 the Variablesmentioning

confidence: 99%

Vekâlet Mali̇yetleri̇ni̇n Fi̇nansal Performans Farkliliklarini Açiklamadaki̇ Rolü: Bric Ülkeleri̇nde Faali̇yet Gösteren Seçi̇lmi̇ş Halka Açik Fi̇rmalar Üzeri̇ne Ampi̇ri̇k Bi̇r Çalişma

Gurbuz

Aybars

Yeşilyurt

2016

Oneri

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The consequences of the recent corporate scandals have directed the attention of corporations towards the opportunistic behaviors of managers; thus, evaluation of agency costs encountered within the firm. The divergence of interest between the managers and shareholders has a potential to constitute a threat to the firms' financial performance. Due to the rising importance of the topic for both academic literature and practical grounds, this study attempts to evaluate the link between agency costs of equity and financial performance of selected public firms operating in BRIC countries between the years 2003 and 2014, inclusive. Three measures have been utilized to proxy for agency costs of equity; namely, asset utilization ratio, operating expense ratio, and the ratio of free cash flows to total assets. An additional interaction variable is also generated to take into account the existence of investment opportunities when free cash flows are abundant. The findings based on panel data analysis are considered to provide useful insight upon an additional explanation to the presence of financial performance differences among the firms other than simply firm-specific attributes and emphasize the importance of finding mechanisms for alleviating agency costs to attain the overall goal of shareholder wealth maximization.

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Die Wirkungen der internationalen Markenarchitekturstrategie am Absatzmarkt

Markenarchitektur

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International Marketing Standardization and Financial Performance of Mobile Network Operators — An Empirical Analysis

Cited by 10 publications

References 36 publications

International marketing standardisation strategies analysis

International marketing standardisation strategies analysis

Vekâlet Mali̇yetleri̇ni̇n Fi̇nansal Performans Farkliliklarini Açiklamadaki̇ Rolü: Bric Ülkeleri̇nde Faali̇yet Gösteren Seçi̇lmi̇ş Halka Açik Fi̇rmalar Üzeri̇ne Ampi̇ri̇k Bi̇r Çalişma

Die Wirkungen der internationalen Markenarchitekturstrategie am Absatzmarkt

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