International Market Entry Decisions: The Role of Local Market Factors

Couturier, Jérôme; Sola, Davide

doi:10.1177/030630701003500403

Cited by 7 publications

(5 citation statements)

References 24 publications

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“…As mentioned by Hult (2012), "International competitiveness is a measure of an organization's advantage (or disadvantage) in marketing its products and/or services in global market" and the question of market-entry method (rather than the issue of market selection or market attractiveness) is therefore critical (Couturier and Sola, 2010). Localness-rooted drivers can be of very high importance when looking to build an emerging country's company's difference and designing global brand strategies based on differences may outweigh similarities.…”

Section: Cpoib 111mentioning

confidence: 99%

Branding from emerging countries: how to compete internationally?

Chailan

Ille

2015

Critical Perspectives on International Business

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Purpose -This paper aims to clarify the challenge of emerging countries' firms regarding their brand policy. The purpose of the paper is to examine the branding options offered to emerging countries companies when expanding internationally. Design/methodology/approach -After having clarified the two paradoxes faced by emerging countries' brands by way of synthesizing various works, the author formulates a model that provides a representation for the possible brand strategy choices of emerging country companies. Findings -The authors formulate a framework with four brand management options which may be put into practice in emerging countries' companies and suggest how an emerging country's company could create and develop the best-adapted international brand policy depending on its specific situation regarding localness emphasis and customers' risk reduction acceptance. Practical implications -Results lead to the conclusion that the notion that only global brands are associated with higher product quality or prestige (in relation to local brands) is not a universal truth and thus needs to be interpreted with caution. The research provides support for a branding strategy embedded in the local emerging countries context and tally with research showing that more and more firms from emerging economies are using foreign image association strategies as important components of their branding and marketing strategies. Originality/value -The proposal reinforces the contingency perspective of international marketing according to which brand policy may depend on company criteria, as well as foreign market specificities. The research confirms the competitive capacity of emerging countries' companies' brands, broadens the scope of international branding knowledge by shifting the focus to under-researched regions of the world.

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Section: Cpoib 111mentioning

confidence: 99%

Branding from emerging countries: how to compete internationally?

Chailan

Ille

2015

Critical Perspectives on International Business

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“…Table I contains the definitions of the sub-criteria used in the research model as well as the outcomes of the study conducted using these sub-criteria. The size of the host country, the conditions of the market, the level of competition, the growth rate of the market, local competitors, local market potential Buckley et al 2007;Pan and Tse, 2000;Kamal, 2011;Luo, 2001;Johnson and Tellis, 2008;Couturier and Sola, 2010;Halaszovich and Lundan, 2015;Holmes et al 2013, Brouthers andBrouthers, 2001;Juasrikul et al 2018;Malhotra et al 2009;Yamakawa et al 2008;Lu et al 2010;Rui and Yip, 2008;Cheng, 2006 Buckley et al 2007;Asongu et al 2018;Yaprak et al 2018;Deng and Yang, 2015;Chen and Hu, 2002;Batsakis 2018;Gaur et al 2014;Gaur and Delios, 2015;Couturier, 2010;Rui and Yip, 2008;Brouthers, et al 2008;Wu and Chen, 2014;Rasheed, 2005 and intangible (human capital, know-how, brand value) assets Luo and Bu, 2018;Cui et al 2013;Yaprak et al 2018;Deng and Yang, 2015;Halaszovich and Lundan, 2015;Couturier, 2010;Lau et al 2010, Liu andYu, 2018;Lee et al 2008 Organizational Capabilities Organizational competitivene...…”

Section: Sample Of the Researchmentioning

confidence: 99%

Türk Çokuluslu İşletmelerinin Dış Pazarlara Girişlerini Etkileyen Faktörler

Çakıroğlu

2022

İnsan Ve Toplum Bilimleri Araştırmaları Dergisi

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The number of corporations operating in both developed and developing economies is increasing, which means that the factors that influence entering international markets are becoming increasingly diverse. The primary significance of the research and how it differs from earlier studies is the examination of the factors impacting access to foreign markets as a whole and the justification of their relative importance and effectiveness. This study's main objective is to explain the relative significance of various elements influencing the market entry process, as well as the extent to which they impact the process. It is based on a questionnaire with 12 sub-criteria in addition to its four primary criteria, which are all interrelated. The information was gathered from five senior managers of Turkish Multinational Enterprises (TMNEs) as well as five academics who are employed in Turkish educational institutions. An Analytical Hierarchy Process (AHP) and a Decision Making Trail and Evaluating Laboratory (DEMATEL) were both used to assess the relative weights of the sub-criteria in the overall evaluation. According to the findings of the study, the criteria for investment risk are the most critical component, followed closely by market cirsumstances. It was also discovered that these two sub-criteria had the greatest effect value on a TMNE's ability to enter international markets. The research makes a contribution to the existing body of literature on international management and marketing, specifically in the area of the infleunce of criteria on market entry strategies. In addition, TMNES will be able to analyze and improve the situation of the host country or countries in relation to their rivals on international markets with the assistance of the results of this study.

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“…De Villa et al, 2015), the host country’s governance regulations (e.g. Chang et al, 2012) and other external market factors such as market growth and value chain fragmentation (Couturier and Sola, 2010). Many extant studies also incorporate the variable of relative cultural distance or ‘psychic distance’ to note the extent of differences between the home country and the host country (foreign market) (e.g.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Future orientation and foreign entry mode choice in the internationalization of professional service firms

Suseno

Pinnington

2018

Journal of General Management

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The purpose of this study is to examine the future orientation dimension of national culture on the choice of foreign entry mode in the context of the internationalization of Australian law firms. Our findings indicate short-term orientation for the firms’ choice of entry mode to international markets, with top-tier firms preferring joint venture arrangements, while both mid-tier law firms and boutique law firms prefer ‘fly-in, fly-out’ methods of internationalization. Our study provides guidance for scholars and managers seeking to examine and reflect on firm internationalization, particularly the future orientation dimension and market entry strategies.

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International Market Entry Decisions: The Role of Local Market Factors

Cited by 7 publications

References 24 publications

Branding from emerging countries: how to compete internationally?

Branding from emerging countries: how to compete internationally?

Türk Çokuluslu İşletmelerinin Dış Pazarlara Girişlerini Etkileyen Faktörler

Future orientation and foreign entry mode choice in the internationalization of professional service firms

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