“…For Brazilian MNCs, market opportunity was a more important consideration than cultural proximity in choosing which country to enter into; however, they uniformly stressed the critical importance of solid groundwork to deal with cultural differences, such as language barriers, political and economic differences (Muritiba et al, 2010). In their quest for internationalization, Brazilian multinationals find that 'shortage of qualified workforce to work internationally and the need to develop HRM competencies to operate globally' as some of the key challenges (Muritiba et al, 2012, p. 248).…”