International food advertising, pester power and its effects

McDermott, Laura; O'Sullivan, Terry; Stead, Martine; Hastings, Gerard

doi:10.1080/02650487.2006.11072986

Cited by 106 publications

(88 citation statements)

References 34 publications

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“…Although there are many variables within the family setting that can influence children's eating behaviour, such as foods made available to children, parents' eating behaviours and child feeding strategies utilized, some studies demonstrate that children can also affect their parents' grocery purchases, through asking nicely, negotiating and begging (73) . These practices have been associated with advertisements, including packaging, characters and commercials (74,75) ; and with the purchase of unhealthy items such as sweets, snack foods and cereals (76) .…”

Section: Discussionmentioning

confidence: 99%

Association of neighbourhood food availability with the consumption of processed and ultra-processed food products by children in a city of Brazil: a multilevel analysis

Leite

Cremm

Abreu

et al. 2017

Public Health Nutr.

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Objective: To investigate the association between neighbourhood food availability and the consumption of ready-to-consume products (RCP), either processed or ultra-processed, and unprocessed/minimally processed foods (UF-MPF) by children. Design: Cross-sectional. 24 h Dietary recalls were collected from children from January 2010 to June 2011. Neighbourhood food availability data were collected from 672 food stores located within 500 m of participants' homes, using an adapted and validated instrument. Neighbourhood-level socio-economic status (SES) was obtained by calculating the mean years of household head's education level in each census tract covered by 500 m buffers. Foods that were consumed by children and/or available in the food stores were classified based on their degree of industrial processing. Multilevel random-effect models examined the association between neighbourhood food availability and children's diets. Setting: Santos, Brazil. Subjects: Children (n 513) under 10 years old (292 aged <6 years, 221 aged ≥6 years). Results: The availability of RCP in food stores was associated with increased RCP consumption (P < 0·001) and decreased UF-MPF consumption (P < 0·001). The consumption of UF-MPF was positively associated with neighbourhood-level SES (P < 0·01), but not with the availability of UF-MPF in the neighbourhood. Conclusions: Results suggest that food policies and interventions that aim to reduce RCP consumption in Santos and similar settings should focus on reducing the availability in food stores. The results also suggest that interventions should not only increase the availability of UF-MPF in lower-SES neighbourhoods, but should strive to make UF-MPF accessible within these environments.

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Section: Discussionmentioning

confidence: 99%

Association of neighbourhood food availability with the consumption of processed and ultra-processed food products by children in a city of Brazil: a multilevel analysis

Leite

Cremm

Abreu

et al. 2017

Public Health Nutr.

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“…For example, in a large survey, fast-food marketing exposure and access to fast-food outlets were related to parents' perceptions of social norms regarding the degree to which family, friends, and community members eat fast-food; this in turn influenced the degree to which parents provided fast-food to their children (Grier et al, 2007). Children are provided these foods or request these foods and frequently parents yield to requests (Bridges & Briesch, 2006;Donkin, Tilston, Neale, & A c c e p t e d M a n u s c r i p t 9 Gregson, 1992; Grossbart & Crosby, 1984;McDermott, O'Sullivan, Stead, & Hastings, 2006). In a qualitative study by O'Dougherty, Story, and Stang (2006), 63% of all parentchild negotiations in retail environments involved a child receiving a sweet food or snack.…”

Section: Marketing Communications' Potential Role In Palate Developmentmentioning

confidence: 99%

Alternative thinking about starting points of obesity. Development of child taste preferences

Cornwell

McAlister

2011

Appetite

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A c c e p t e d M a n u s c r i p t 2 Food marketers are at the epicenter of criticism for the unfolding obesity epidemic as societies consider banning advertising to children and taxing "junk" foods. While marketing's role in obesity is not well understood, there is clear evidence that children are regularly targeted with calorie-dense, nutrient-poor food. Much of the past research seeks to understand how marketing influences brand preference and child requests. The authors argue that understanding palate development offers new insights for discussion. Two studies consider whether a sugar/fat/salt (SFS) palate is linked to children's knowledge of food brands, experience with products, and advertising. In study 1, the authors develop a survey measure of taste preferences and find that a child's SFS palate (as reported by parents) relates significantly to children's self-reported food choices. Study 2 examines how knowledge of certain branded food and drinks is related to palate. Findings show that children with detailed mental representations of fast-food and soda brands -developed via advertising and experience -have higher scores on the SFS palate scale.Keywords: fast-food, advertising, consumer behavior, public policy, children, preschool, have been proposed. Likewise, the redesign of food offerings in certain environments is under scrutiny, particularly in schools. Often targeted in this discussion are energy dense products high in sugar, fat, and salt and in particular, "fast-food" and soft drinks.How is it that food and drink manufacturers and restaurant chains have come to offer so many products high in sugar, fat, and salt? One possible answer is that it has occurred in the pursuit of taste preference. Competitive market forces continually push companies to offer products that are preferred over others. In a 2004 study conducted for the U.S. Food and Drug Administration and the Department of Health and Human Services, a major barrier to food reformulation to meet societal weight management goals was consumer acceptance (Muth, Zorn, & Kosa, 2004). In the study, food manufacturers considered taste to be more important than calorie targets in product formulation and decisions were made with consumer acceptance in mind. In the same study, restaurant chains expressed that low calorie menus are challenging because fats and sugars contribute flavor to food and people want flavorful offerings. This discussion is consistent both with reports of failure of demand for healthy menu items (Grant, 2006) and with the expansion of "extreme" flavored foods (Liem & Mennella, 2003).There appears to be a self-perpetuating cycle of consumer preference for sugar, fat, and salt, and manufacturer supply of foods that contribute to unhealthy eating habits. A Page 4 of 50 A c c e p t e d M a n u s c r i p t 4 review of the literature on development of food preference from 1999 found that "the ready availability of energy-dense foods, high in sugar, fat, and salt, provides an eating environment that fosters food preferences incons...

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“…Marketing may also result in increased pestering by children. A review of twelve studies examined pestering across different settings and countries, including the USA, England, India and Saudi Arabia (15) . Among these studies, eleven demonstrated an association between advertising and children's purchase requests.…”

mentioning

confidence: 99%

Pester power and its consequences: do European children’s food purchasing requests relate to diet and weight outcomes?

Huang

Reisch

Gwozdz

et al. 2016

Public Health Nutr.

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Objective: Children may influence household spending through 'pester power'. The present study examined pestering through parent-child food shopping behaviours in relation to children's diet and weight status. Design: Cross-sectional and prospective analyses drawn from the IDEFICS study, a cohort study of parents and their children. Children's height and weight were measured and their recent diets were reported by parental proxy based on the Children's Eating Habits Questionnaire-FFQ at baseline and 2-year follow-up. Parents also completed questionnaires at both time points about pestering, including whether the child goes grocery shopping with them, asks for items seen on television and is bought requested food items. Setting: Participants were recruited from eight European countries for the IDEFICS study (non-nationally representative sample). Subjects: Study participants were children aged 2-9 years at enrolment and their parents. A total of 13 217 parent-child dyads were included at baseline. Two years later, 7820 of the children were re-examined. Results: Most parents (63 %) at baseline reported 'sometimes' acquiescing to their children's requests to purchase specific foods. Pestering was modestly associated with weight and diet. At baseline, children whose parents 'often' complied consumed more high-sugar and high-fat foods. Children who 'often' asked for items seen on television were likely to become overweight after 2 years (OR = 1·31), whereas 'never' asking protected against overweight (OR = 0·72). Conclusions: Pestering was modestly related to diet and weight in cross-sectional, but not longitudinal analyses. Asking for items seen on television had the most robust relationships across child outcomes and over time.

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International food advertising, pester power and its effects

Cited by 106 publications

References 34 publications

Association of neighbourhood food availability with the consumption of processed and ultra-processed food products by children in a city of Brazil: a multilevel analysis

Association of neighbourhood food availability with the consumption of processed and ultra-processed food products by children in a city of Brazil: a multilevel analysis

Alternative thinking about starting points of obesity. Development of child taste preferences

Pester power and its consequences: do European children’s food purchasing requests relate to diet and weight outcomes?

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