“…To be successful, a company has to keep asking questions over and over about its environmental performance, and never become satisfied with the status quo. (Kreitz, 2002) The development of the ISO 14000 and European Eco-Management and Audit Scheme (EMAS) series of environmental quality standards allows firms to develop country-independent EMS-something many firms have begun to do (Rondinelli & Vastag, 1996). By adopting ISO 14000 or EMAS standards, firms attempt to position themselves to stay ahead of most countries' environmental regulation (e.g., Biondi, Frey, & Iraldo, 2000;Miles, Munilla, & McClurg, 1999).…”