2014
DOI: 10.5430/bmr.v3n3p34
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International Business Students’ Understanding, Perception, and Commitment to Corporate Social Responsibility: A Study Based Upon Gender, Generational Affiliation, and Culture

Abstract: Much discourse has taken place over the topic of corporate social responsibility since the late 20 th century. As such, universities are preparing students for embracing and dealing with corporate social responsibility dilemmas by incorporating corporate social responsibility topics in the curriculum. This quantitative empirical research surveyed undergraduate students (N=180) majoring in International Business to learn more about their commitment to corporate social responsibility. A total of 80 male and 100 … Show more

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Cited by 15 publications
(11 citation statements)
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References 36 publications
(43 reference statements)
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“…At the same time, 71.3% disagreed with the claim that the most important concern for a company is making a profit, even if it means bending or breaking the rules In turn, Gholipour et al (2012), based on research conducted on a group of Iranian students of business, pointed out that factors such as age and gender do not affect their perception and actions in the context of corporate social responsibility. Similar results were found in the work (Belal et al, 2014).…”
Section: Classification Of Categories Using the Ward Methodssupporting
confidence: 92%
“…At the same time, 71.3% disagreed with the claim that the most important concern for a company is making a profit, even if it means bending or breaking the rules In turn, Gholipour et al (2012), based on research conducted on a group of Iranian students of business, pointed out that factors such as age and gender do not affect their perception and actions in the context of corporate social responsibility. Similar results were found in the work (Belal et al, 2014).…”
Section: Classification Of Categories Using the Ward Methodssupporting
confidence: 92%
“…The results from these studies confirm that prospective job applicants find organizations that are socially responsible to be more attractive than organizations assigning less attention to social responsibility (Bhattacharya et al, 2008;Business in the Community, 2003;de Run et al, 2010;Greening and Turban, 2000). This is crucial, as millennials have been shown to have a higher commitment to CSR (Kaifi et al, 2014), and young workers are particularly influenced by symbolic attributes of an organization's brand image (Myrden and Kelloway, 2015). Findings of a research sponsored by the British United Provident Association and conducted by Business in the Community ( 2003) with the CIPD amongst 1,000 British workers aged 25-65 years prevailed that responsible business practices helped to attract and retain talented and diverse workforce.…”
Section: Research Framework and Hypothesis Developmentmentioning
confidence: 57%
“…Many aspects of culture have been analysed, and particular attention has been paid to culture in general (Brunton and Eweje, 2010) and religion (Ibrahim et al, 2008), but the influence of family education has hardly been considered in previous studies related to higher education. In the context of our researchstudents of the same nationality and the existence of a single majority religionwe propose that the cultural background differences between students could be related to family education (Kaifi et al, 2014;Twenge et al, 2010). The potentially decisive importance of this factor (Brenner et al, 2012;Minguez, 2014) leads us to take it into account in the study.…”
Section: Literature Reviewmentioning
confidence: 94%