International Business Strategy: Ensuring Enterprise Stability Amidst Turmoil
Alona Tanasiichuk,
Svitlana Kovalchuk,
Serhii Sokoliuk
et al.
Abstract:The study determined stages of the formation of international marketing strategies in modern conditions of globalization were considered, and the classification of the goals of entering international markets by Ukrainian enterprises in the conditions of war was carried out. Approaches to forming international marketing strategies for Ukrainian enterprises, which carry out economic activities in war conditions, have been developed. The advantages and disadvantages of various international marketing strategies, … Show more
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