Abstract:The increasing demand for Muslim-friendly products and services has led hoteliers in Malaysia to provide more Muslim-friendly hotel (MFHs) services to fulfill Muslim tourists' needs. However, previous studies have shown that there is still a lack of conformity between MFHs and their guests, which harms MFHs' service performance. It is essential to expand the discussion on improving service performance in MFHs. The data of 390 MFH employees in Kuala Lumpur and Selangor had been gathered quantitatively, and the … Show more
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