Internal factors affecting vegetable and fruit export performance of Vietnamese firms

Abstract

The paper aims at defining and measuring key internal factors which impact on export performance of vegetable and fruit export firms in Ho Chi Minh City, Lam Dong, Dong Nai, Binh Duong, Vung Tau, Binh Phuoc, Tay Ninh, Long An và Tien Giang province. The study uses resource-based theory (RBV) to explain the internal factors affecting the export performance by applying qualitative and quantitative methods. The qualitative method is carried out through in-depth interviews of 10 chief executive officers, while the quantitative one is conducted through direct interviews with 228 managers of vegetable and fruit companies. Export performance are measured under the subjective perspective to collect information from firms, considering the perception or satisfaction of firms on export activities. The results show that firm's export performance is under the direct influences of four internal factors including: (1) International experience; (2) export commitment; (3) product characteristics; (4) technology orientation. The study measures export performance and internal factors affecting export performance, thereby suggesting management implications that help businesses improve export performance of Vietnamese fruit and vegetable firms.