Internal Communication in R&D: Decision-Making Methods Based on Expert Approaches

Abstract

Relatively recently, internal communication received little attention from theorists, since they focused on external communication. The importance of internal communication is seen as the taker of responsibility for all internal exchanges of information between internal stakeholders at all levels. However, interdisciplinary cooperation in terms of internal communication is a significant issue for any organization running the R&D process. Different studies have already revealed strong links between communication and R&D success, but a lack of research continuity is visible, especially one relevant in practice. This article examines communication in the R&D process through the prism of decision making. It aims to take experience from R&D experts to supplement a list of decision-making methods used in the R&D process, which is compiled based on literature analysis. In the next stage of the investigation, the list of decision-making methods is used to determine the weights of the methods, which reflect the suitability of the decision-making methods in the R&D process. In the final stage of the investigation, differences in the evaluations of the US and German experts are presented, reflecting different experiences and differences in the conditions of the business environment.

Interdisciplinary Approach to Design-Led Innovation for Eco-Friendly Customer-Centric Clothing Entrepreneurs

“…In addition, this present study shares similarities with several studies (Gonera and Pabst, 2019;Micheli et al, 2019;Secundo et al, 2020) that suggest design may boost However, this present study found that long-standing research, like a pilot project, is effective for handling changes. Several studies indicate that design offers considerable contributions to development, such as a sensible introduction to innovation (Rylander et al, 2022), entrepreneurship (Magistretti et al, 2023), business dynamics (Sanasi, 2023), decision-making processes (Zemlickienė et al, 2022), and creativity in the 'R' in R&D (Robbins & Sandberg, 2023). The findings of this study lend support to prior studies showing that design leads to higher performances and outcomes, resulting in an increased annual value of 36.3% in sales.…”

“…Applying design to innovation projects has also been shown to lead to product concepts with higher performances and outcomes, creating a pragmatist theory of practice to (re)introduce sensibility through design thinking (Rylander et al, 2022); critical analysis, and the future evolution of design thinking (Verganti et al, 2021;, a design method for the birth and growth of entrepreneurial prospects is called "entrepreneurship as design" (Magistretti et al, 2023); business model dynamics testing by entrepreneurs: current knowledge and potential futures (Sanasi, 2023); internal communication in R&D: expert-based decision-making processes (Zemlickienė et al, 2022); artistic consideration: boosting the 'R' in R&D (Robbins & Sandberg, 2023). As with scientists, designers frequently conduct surveys, employ ethnographic research, and analyze the results statistically.…”